Welcome to Scrunch Shipped, a monthly rundown of product updates shipped in the last 30 days. Plus a new maturity model, our Q3 industry lookback, and the November Product Webinar.
In this edition: Benchmark your brand with our AI search maturity model · Product launches for Agent Pages, Scrunch in SitecoreAI, Enhanced AI Referrals · Q3 AI search trends lookback
The AI search maturity model
See how far your AI search program has come, and how to level up.
91% of marketers say they have a clear, documented AI search strategy. More than half aren't sure it's any good. So we built a framework teams can actually use: 5 phases, from barely started to best-in-class.
Our free assessment app shows you which phase you're in today and where to focus next. Enter your domain, answer a few quick questions while it scans your site, and see where you stand.
Agent Pages strips out the code and technical clutter that trips up AI crawlers. Pair it with Site Optimization to go further, restructuring and enriching your content for AI with data-backed, brand-approved updates.
Turn data insights into published pages where your content already lives. Scrunch and Sitecore serve up suggestions, you stage content with a click, your team approves every change, and updated content gets reviewed and rescored.
See what AI traffic does on your site, not just that it showed up. Explore more GA4 engagement and conversion data, like new versus returning users, engagement, and conversion rate, with conversions broken down by type and AI platform. Conversion events follow your GA4 setup, including sign-ups, leads, and application starts.
More that shipped recently...
Turn Signals into action in the tools you already use. Scrunch now integrates with Zapier, so a Signal can trigger a workflow anywhere your team works.
See the exact page behind every citation. Explorer’s Citation URL breakdown now shows the exact cited page, with history backfilled for your existing charts.
Pull Site Optimization and Signals data into your own reporting. New API endpoints cover page audit scores, optimization opportunities, recommendations, and Signals, and the Looker Studio connector now matches Explorer’s field names.
Catch us at Sitecore Symposium: Nov 10–12 in Orlando
At Symposium, you'll see how Sitecore and Scrunch help brands turn AI visibility into action, from understanding how they show up to improving the signals, content, and experiences that influence whether they get found, trusted, and chosen.
