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Email examplesBrandsScrimbaSeasonal campaign

Scrimba Halloween sale email

Scrimba promotes a time-limited 35% discount on Pro subscriptions with Halloween-themed copy. It highlights Pro benefits, new AI courses, and learning resources before closing with the sale deadline.

Scrimba

Day 1 after signup

πŸŽƒ No tricks. 35% off Scrimba Pro

Monthly and annual. Keep the discount forever.

Why it works

  • Tie a seasonal theme to the offer in the opening so the campaign feels timely and cohesive.
  • Explain the subscription discount and how long it lasts before listing the plan’s benefits.
  • Break up a long sales email with useful product details and multiple calls to action.

How it is built

  1. Halloween sale opening
  2. Discount and deadline
  3. Pro benefits list
  4. AI course announcements
  5. Explainer feature details
  6. Case for learning to code
  7. Founder sign-off
Email copy

Hello Coder, No tricks this year. Just one big treat. 🍬 From October 15 to October 31, you can grab Scrimba Pro for 35% off, on monthly and annual plans. The sale ends at midnight on October 31. πŸŽƒ That gets you all 70+ courses (now with multiple-language captions) and our four career paths covering JavaScript, React, fullstack development, AI Engineering, and more. And because it's a discount on your subscription, the price stays discounted for as long as you stay subscribed. If you've been meaning to get serious about learning to code, this is the week to stop haunting the pricing page and carve out some time for it. πŸŽƒπŸ‘» GRAB 35% OFF PRO What's in the treat bag? 🍭 πŸ—ΊοΈ 4 structured career paths to take you from beginner to job-ready 🧠 All 70+ courses across frontend, backend, AI, and more, now with multiple-language captions πŸ€– Instant AI feedback on your code πŸ“œ Completion certificates πŸ’‘ 100 Explainers a month, with unlimited slide redos and watermark-free downloads πŸ† Save unlimited coding challenges πŸ’¬ Full access to the Scrimba Discord community of ~80k devs πŸ’° PLUS your subscription renewal cost remains discounted forever UNLOCK EVERYTHING Yes, we teach agentic coding πŸ€– The way we build software has changed, and Scrimba has changed with it. This month we launched two courses on working with AI agents: Learn Agentic Coding (free) teaches you how to work with coding agents: write prompts that get targeted changes, break big tasks down with plan mode, check what the agent changed with tests and Git, and connect agents to external tools with MCP. Learn AI Agents (Pro) is where you go from using agents to building one. You write the agent loop by hand, define tools a model can call reliably, and ship a working AI app that searches real data through live APIs. Both sit alongside our AI Engineer Path. Be the developer who builds the agents, not just the one who prompts them. Nothing spooky about that. Explain, unlocked πŸ’‘ Stuck on a scary bit of code? Explain breaks it down right where you are, as a short narrated lesson, inside a scrim or straight from scrimba.com/explain. Free accounts get 10 Explainers for the life of the account, 3 slide redos per Explainer, and 3 video downloads, with a Scrimba watermark. Pro takes the brakes off: 🧠 Up to 100 Explainers a month, saved to your profile ✏️ Unlimited slide redos πŸ“₯ Unlimited video downloads, watermark-free πŸ’Ό Commercial use of the Explainers you make Over time you build a library of lessons on exactly the things you got stuck on. When a concept slips your mind a few weeks later, the answer is already on your profile. Less haunting, more learning. πŸ‘» The scary part isn't AI writing code πŸ‘» It's AI writing code that nobody understands. AI can get you surprisingly far. It can scaffold a project, write a function, and create something that looks like it works. Eventually, though, it stops working. Sometimes catastrophically. Real horror stories from this year. πŸͺ¦ It might: Erase production data instead of duplicates Introduce critical security issues Ship unmaintainable, buggy code Add a lot more code than you actually need (tech debt, here we come!) 😬 When the code breaks, or the output isn't quite right, or someone asks you to change something specific, you need to understand what's in front of you. Prompting harder isn't a fix (believe me). That's where learning to code comes in. Scrimba teaches you the foundations that pay off every time you open an AI tool. Do yourself a favour. Learn to code; learn to fix AI's mistakes. CARVE 35% OFF PRO That's all for now. Happy Halloween, and I hope this sale inspires you to learn, build, and fix this October. πŸ¦‡ Per Harald Borgen CEO at Scrimba What will you build? Γ…sdalsveien 31C, Oslo, 1166 Unsubscribe | Update preferences

Brand
Scrimba
Industry
SaaS Β· Coding education
Type
Promotional
Email
Seasonal campaign
Sent
Day 1 after signup
Sent at
Thu, 1:24 PM UTC
From
Scrimba <per@scrimba.com>
Sent with
Kit (ConvertKit)
Social proof
All seasonal campaign email examples

Breakdown

Main button
β€œGRAB 35% OFF PRO”
Calls to action
3 buttons, 23 links
Length
630 words Β· 3 min read
Images
6
Layout
Single column Β· Balanced
Voice
Playful
Language
English
Fonts
Arial, Helvetica
Dark mode
No custom styles

Colors

  • #367867
  • #1e1e1e
  • #c0c0c0
  • #999999
Green emailsDark emails

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