Redfin onboarding

7 emails over 16 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeYou're in!Buying? Selling? Just browsing? We've got you covered. |
Day 33 days later
Email 2 · OnboardingYour budget for nearby homes
Day 63 days later
Email 3 · OnboardingYour home's Redfin Estimate
Day 82 days later
Email 4 · OnboardingSee new homes firstFind homes first, tour homes fast. |
Day 102 days later
Email 5 · OnboardingRecent listings near you
Day 133 days later
Email 6 · OnboardingYour new home can't wait to meet you
Day 163 days later
Email 7 · Activation nudgeRecent listings near you

What each email does

Day 0First emailWelcomeYou're in!Welcomes new subscribers and introduces Redfin’s services for renting, buying, and selling. It points readers to home searches, home value estimates, and local agents.
Day 33 days laterOnboardingYour budget for nearby homesRedfin introduces its home affordability calculator and explains how it can help estimate a suitable price range and find matching homes. It also promotes a mortgage offer through Rocket Mortgage.
Day 63 days laterOnboardingYour home's Redfin EstimateRedfin encourages a new subscriber to view their home's estimate, explaining that it reflects local market changes and nearby sales. A single button leads to the estimate.
Day 82 days laterOnboardingSee new homes firstRedfin guides new subscribers to set their search area and preferences so they can receive alerts for matching homes. It also promotes early access to new listings.
Day 102 days laterOnboardingRecent listings near youRedfin guides a new subscriber through using search filters, saving favorite homes, and receiving alerts for matching listings. A single button leads to nearby listings.
Day 133 days laterOnboardingYour new home can't wait to meet youIntroduces Redfin’s home-tour tools and encourages the recipient to get preapproved so they can act when the right home appears. It pairs two next steps with information about the Rocket Mortgage offer and its terms.
Day 163 days laterActivation nudgeRecent listings near youRedfin invites the recipient to browse homes for sale in their area. It highlights listing photos, open house schedules, and property information, with a single button to view nearby listings.

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