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Email examplesBrandsRed WingWelcome

Red Wing welcome email

Welcomes the subscriber with a message about durable, purpose-built work boots. It introduces shopping categories and points readers to fit specialists and local stores.

Red Wing

Day 0 after signup

Welcome—Let’s Get To Work

Shop quality work boots today.

Why it works

  • Lead with a clear brand belief to establish what makes the products distinctive.
  • Move from the product promise to practical shopping and fit resources.
  • Offer different next steps for readers who are ready to shop and those who want in-person help.

How it is built

  1. Brand values headline
  2. Craftsmanship introduction
  3. Boot shopping button
  4. Product category links
  5. Fit guidance and store finder
Email copy

Built With Purpose. Made to Last. The right way is the only way. Just like the no-shortcuts mindset you bring to the job, we use the highest-quality materials and time-tested expertise to build boots that work as hard as you do. Shop Boots Start With The Right Gear Men's ⟶ Women's ⟶ Accessories ⟶ The Right Fit Changes Everything It’s not just about comfort—it’s about staying safe, steady, and focused on the job. Visit your Red Wing Ultimate Fit Specialist. Find Your Fit Your Local Store Has Your Back Find A Store ⟶ Red Wing 314 Main Street, Red Wing, MN 55066 redwingshoes.com Unsubscribe | Privacy Policy

Brand
Red Wing
Industry
Ecommerce · Footwear
Type
Lifecycle
Email
Welcome
Sent
Day 0 after signup
Sent at
Tue, 1:05 PM UTC
From
Red Wing <retailnews@em.redwingshoes.com>
All welcome email examples

Breakdown

Main button
“Shop Boots”
Calls to action
2 buttons, 21 links
Length
104 words · Under a minute
Images
7, incl. a GIF
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Arial, TStar, Tstar Bold
Dark mode
Custom dark styles

Colors

  • #ffffff
  • #000000
  • #292723
Light emails

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