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Email examplesBrandsPallyyFeature announcement

Pallyy approval workflow feature announcement

Pallyy introduces a new approval workflow for internal teams and clients, explaining how reviews, feedback, and scheduling work. It links to a guide and the app.

Pallyy

Day 0 after signup

Post approvals in Pallyy just got (way) better

Why it works

  • Lead with the new capability and explain where users can find it before describing its details.
  • Break a complex workflow into distinct actions and clarify how each action affects scheduling.
  • End with direct links to learn more or try the feature, followed by a brief personal sign-off.

How it is built

  1. Personal greeting
  2. Feature introduction
  3. Workflow capabilities
  4. Changes to existing approvals
  5. Plan availability
  6. Guide and app links
  7. Personal sign-off
Email copy

Hi there, We just launched something a lot of you have been asking for: a proper approval workflow, built right into Pallyy. There's a new Approvals page under Review > Approvals. Every post that needs sign-off lives there, with a tab for each state, so you always know exactly what's waiting on who. Here's how it works: Internal and external reviews. Pallyy now has two approval flows: internal approval from your own team, and external approval from clients. Run either one, or both on the same post. Request approval in one step. When saving a post, choose "Save and request internal approval" for your team, or external approval for a client. Approve, approve with a comment, or request changes. Feedback lives in a comment thread on the post itself, with internal-only notes your clients never see, plus a full history of every change. The sidebar shows a count of posts waiting on review, so nothing slips through. A few changes to be aware of if you already use approvals: Approving a draft now schedules it. Once a post is signed off, it goes straight onto the calendar at its planned time. No separate scheduling step. Requesting changes moves a post back to draft. If a scheduled post gets sent back for edits, it becomes a draft again and won't publish until it's approved. Nothing goes out mid-review. New shared calendar setting: "Schedule post on approval". Turn it on and drafts your clients approve are scheduled automatically, without you touching them. You'll find it in your shared calendar settings. You'll also notice new wording in a few places: "Request internal approval", "Approve" and "Request changes" replace the old pending, approved and denied labels. Approvals are available on Pro, Agency and Scale plans. Read the full guide here: https://pallyy.com Or jump straight in: https://app.pallyy.com I'd love to hear what you think! Cheers, Tim Don't want to get emails like this? Unsubscribe from our emails

Brand
Pallyy
Industry
SaaS · Social media management
Type
Product update
Email
Feature announcement
Sent
Day 0 after signup
Sent at
Wed, 4:58 AM UTC
From
Tim from Pallyy <hey@pallyy.com>
Sent with
Intercom
Plain text
All feature announcement email examples

Breakdown

Calls to action
0 buttons, 4 links
Length
326 words · 1 min read
Images
1
Layout
Single column · Text-heavy
Voice
Informative
Language
English
Fonts
Helvetica, Courier
Dark mode
No custom styles

Colors

  • #165fc6
  • #ffffff
  • #519dd4
  • #1f2328
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