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Email examplesBrandsOptimum NutritionProduct launch

Optimum Nutrition new product launch email

Introduces a new two-in-one shake, highlighting its protein and fiber content. The email includes product-related terms and customer support information.

Optimum Nutrition

Day 33 after signup

Your New 2-in1 Edge Is Here 🎁

30g protein. 8g fiber. One smooth shake. πŸ₯›πŸ₯€

Why it works

  • Lead with a clear new-product angle so readers immediately understand the purpose of the email.
  • Pair the product introduction with specific nutrition details to make its core distinction easy to grasp.
  • Keep customer support and purchase terms separate from the main product message.

How it is built

  1. Brand navigation
  2. New product headline
  3. Nutrition benefit callout
  4. Product presentation
  5. Terms and support
  6. Unsubscribe footer
Email copy

View in Browser Protein Energy Weight Gainers Active Lifestyle Advanced Fitness QUESTIONS ABOUT AN ORDER? We're available from 9:00 am until 5:00 pm Central Time, Monday thru Friday. US & Canada Customer call 1-800-705-5226 OPTIMUM NUTRITION Terms and conditions apply, see website for details, while supplies last. Price changes, printing and typing errors reserved. 3500 Lacey Road, Suite 1200 | Downers Grove, IL 60515 All Content Β©2026 OPTIMUM NUTRITION Unsubscribe View in Browser

Brand
Optimum Nutrition
Industry
Ecommerce Β· Sports nutrition
Type
Promotional
Email
Product launch
Sent
Day 33 after signup
Sent at
Wed, 2:30 PM UTC
From
Optimum Nutrition <reply@newsletter.optimumnutrition.com>
All product launch email examples

Breakdown

Calls to action
0 buttons, 16 links
Length
73 words Β· Under a minute
Images
5
Layout
Single column Β· Visual
Voice
Informative
Language
English
Fonts
Verdana
Dark mode
No custom styles

Colors

  • #b59461
  • #040404
  • #ffffff
Orange emailsDark emails

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