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Email examplesBrandsOpenWorkFeature announcement

OpenWork free Auto model announcement

OpenWork introduces Auto, a free model that works without an API key or provider account. The email shows practical tasks it can handle, mentions other product updates, and invites readers to try it.

OpenWork

Day 11 after signup

We're going to lose money on this one.

Why it works

  • Lead with the new capability and remove setup concerns immediately so readers understand how easy it is to try.
  • Make the feature concrete with examples of everyday tasks instead of relying on abstract product claims.
  • End with one clear call to action after addressing compatibility and usage limits.

How it is built

  1. Personal greeting
  2. Free model announcement
  3. Practical task examples
  4. Additional product updates
  5. Product reassurance
  6. Try-it call to action
Email copy

Hi, OpenWork now comes with a free model. It's called Auto. No API key. No provider account. No credit card. Open OpenWork, pick Auto, and hand it something you've been putting off. Pick one: The folder you keep meaning to read. “Read everything in this folder. Write a one-page summary with the decisions and follow-ups. Save it as summary.md.” The spreadsheet nobody wants to touch. “Clean up this spreadsheet. Fix the dates, remove duplicates, and tell me what you changed.” The pile of PDFs. “Go through these invoices and put the vendor, date, and amount in invoices.csv.” Als live: Live artifacts you can share with your team Slack integration New AI Gateway You get a file you can actually use, not a wall of text to copy somewhere else. Try it with Auto OpenWork is still free, open source, and built on existing standards: MCP Apps, Skills, MCP Gateway, and Code Mode. Your own keys and local models still work. Auto just means you can start without any of that. There's a weekly free allowance, so spend it on something that matters. ben Unsubscribe · © 2026 OpenWork

Brand
OpenWork
Industry
SaaS · AI software
Type
Product update
Email
Feature announcement
Sent
Day 11 after signup
Sent at
Wed, 6:21 AM UTC
From
Ben <ben@openworklabs.com>
Sent with
Amazon SES
Founder voiceSingle CTA
All feature announcement email examples

Breakdown

Main button
“Try it with Auto”
Calls to action
1 button, 2 links
Length
188 words · 1 min read
Images
None
Layout
Single column · Text-heavy
Voice
Personal note
Language
English
Dark mode
Custom dark styles

Colors

  • #ffffff
  • #000000
Black & white emailsLight emails

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