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Email examplesBrandsOlive GardenProduct launch

Olive Garden Crispy Shrimp Fritta launch

Olive Garden introduces Crispy Shrimp Fritta as a new topping for its Never-Ending Pasta Bowl. The email also points readers to National Pasta Day and invites them to save the date.

Olive Garden

Day 16 after signup

Meet pasta's perfect match

Add protein to your favorite pasta combination

Why it works

  • Lead with a familiar menu item to make the new topping immediately relevant.
  • Give the product its own short feature with a direct call to action before adding a timely secondary reminder.

How it is built

  1. Navigation header
  2. Pasta pairing introduction
  3. New topping feature
  4. National Pasta Day reminder
  5. Footer and legal details
Email copy

Menu Order Now Join Waitlist Locations Crispy, savory and ready to top your bowl. Pick your protein, then switch things up with every refill to keep the combinations coming.   Pick your protein Meet a new crispy topping   Meet NEW! Crispy Shrimp Fritta, a craveable way to top your Never-Ending Pasta Bowl. Pair it with your favorite pasta and homemade sauce for a combination worth going back for.   Try Crispy Shrimp Fritta Get ready for National Pasta Day   Mark your calendar for October 17th. National Pasta Day is almost here, and there’s no better place to enjoy the pasta you love than Olive Garden.   Save the date   Outlook Outlook 365 Google YAHOO Never-Ending Pasta Bowl is available for a limited time only. Prices and availability may vary in certain locations. Refills are dine-in only. Toppings for an additional price.   When you’re here, you’re family.®   Text JOINOG to 29002 for text message updates! Locations Menu Order Online   Unsubscribe | Privacy Notice | Legal Notice | Contact Us Prices and offerings may vary in certain locations, including Canada.   By texting in, you agree to receive recurring messages from Olive Garden. Automated marketing messages will be sent to the number provided. Consent is not a condition of purchase. Msg & data rates may apply. Text HELP for help, STOP to cancel.   © 2026 Darden Concepts, Inc. All rights reserved. 1000 Darden Center Drive, Orlando, FL 32837   This email was sent to you@example.com

Brand
Olive Garden
Industry
Other · Casual dining
Type
Promotional
Email
Product launch
Sent
Day 16 after signup
Sent at
Mon, 11:18 AM UTC
From
Olive Garden <olivegarden@e.olivegarden.com>
All product launch email examples

Breakdown

Main button
“Pick your protein”
Calls to action
3 buttons, 30 links
Length
236 words · 1 min read
Images
4
Layout
Single column · Balanced
Voice
Friendly
Language
English
Fonts
Poppins, Helvetica, Arial
Dark mode
No custom styles

Colors

  • #f7d3a5
  • #f7f6f5
  • #d2d59b
  • #737925
  • #101010
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