In the order they arrived, from the first email after signup.
How often, when and how Northern Tool emails its subscribers, measured from every email we received.
Every email Northern Tool sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Day 3
Day 4
Day 5
Day 6
Day 9
3 days later
Day 10
Day 12
2 days later
Day 13
Every subject line and preview text, in the order they arrived.
We captured 10 emails from Northern Tool after signing up: sale / discount, welcome and seasonal campaign emails.
10% of its emails arrived on the day we signed up, it sends with SendGrid, its designs lean yellow and 90% of its emails use product grid.
Its subject lines run about 47 characters.
