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Email examplesBrandsMixbookProduct launch

Mixbook new themes launch email

Introduces fresh photo book themes and emphasizes that creating with them is fast and easy. It also includes an offer for savings on many products with a coupon code.

Mixbook

Day 13 after signup

New themes just dropped.

Fresh designs. Fast, easy creating.

Why it works

  • Lead with the new designs, then make the product feel approachable by highlighting how easy it is to create with them.
  • Keep the offer secondary to the launch message and place its conditions in a separate terms section.

How it is built

  1. Brand header
  2. New themes announcement
  3. Creation benefit
  4. Discount offer
  5. Offer terms and footer
Email copy

Terms: Up to 50% Off Almost Everything: This offer is only valid with coupon code OCTGIFT. Enjoy savings of 25-50% off almost everything. This offer is not valid for 6x6” photo books, Softcover photo books, and Magnets. Discount valid only on products available in your region. Additional promotion details can be found here. This offer cannot be combined with other coupons, vouchers, Groupons, or applied after an order has been placed. Discount applies only to completed projects. Offer excludes gift card purchases. No adjustments on previous purchases. Taxes will apply. Offer expires 10/12/2026 (11:59 pm PT). Mixbook | 2000 Broadway St | Redwood City, CA 94063 Copyright © 2026 Mixbook All rights reserved. 20273073 Unsubscribe from this list | Update email preferences

Brand
Mixbook
Industry
Ecommerce · Photo products
Type
Promotional
Email
Product launch
Sent
Day 13 after signup
Sent at
Thu, 7:27 AM UTC
From
Mixbook <mixbook@eml.mixbook.com>
Sent with
Iterable
Discount code
All product launch email examples

Breakdown

Calls to action
0 buttons, 27 links
Length
121 words · Under a minute
Images
18
Layout
Single column · Visual
Voice
Friendly
Language
English
Fonts
Lato, Proxima Nova
Dark mode
No custom styles

Colors

  • #512dcb
  • #ffffff
  • #555555
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