Day 0
Day 1
Day 2
+7 more
Sequence Β· 10 emails over 9 days
Every email it sent belongs to one of these sequences.
Sequence Β· 10 emails over 9 days
How often, when and how Lavender emails its subscribers, measured from every email we received.
Every email Lavender sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Day 8
Day 9
Every subject line and preview text, in the order they arrived.
We captured 10 emails from Lavender after signing up: onboarding and welcome emails. They form 1 automated sequence you can follow day by day.
10% of its emails arrived on the day we signed up, it sends with Customer.io, its designs lean purple and blue and 80% of its emails use personalized.
Its subject lines run about 33 characters.