Lavender onboarding

10 emails over 9 days, counted from the day we signed up.

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Day 0First email
Email 1 · Welcome💜 Quick Lavender Intro
Day 11 day later
Email 2 · Onboarding💜 Lavender: Onboarding Essentials
Day 21 day later
Email 3 · OnboardingLavender's Email Course
Day 31 day later
Email 4 · Onboarding💜 Email Tip: Write for the Phone
Day 41 day later
Email 5 · Onboarding💜 Tip #2: Meet your new coach 🪄
Day 51 day later
Email 6 · Onboarding💜 3 Seconds aka Email Tip # 3
Day 61 day later
Email 7 · Onboarding💜 Dumbing it down for email tip #4
Day 71 day later
Email 8 · Onboarding💜 Account Based Prospecting Guide
Day 81 day later
Email 9 · Onboarding💜 Inbound Leads? Here's a Guide
Day 91 day later
Email 10 · Onboarding💜 Conferences, Webinars, Dinners...

What each email does

Day 0First emailWelcome💜 Quick Lavender IntroLavender co-founder Will welcomes the new subscriber, explains how the product uses inbox data, and introduces its Coach and Ora tools with video tours. He invites the reader to reply or connect with him.
Day 11 day laterOnboarding💜 Lavender: Onboarding EssentialsWelcomes the new user as their free trial begins and points them to the dashboard, campaign builder, help resources, and support. It also previews more onboarding emails to come.
Day 21 day laterOnboardingLavender's Email CourseLavender introduces a video course that helps new users get more from its email coach. It outlines the course topics, gives the price, and points readers to enrollment and a free product trial.
Day 31 day laterOnboarding💜 Email Tip: Write for the PhoneLavender introduces its mobile editor and explains how to preview emails on a phone. It also shares four practical tips for making emails easier to read on mobile.
Day 41 day laterOnboarding💜 Tip #2: Meet your new coach 🪄Introduces Lavender’s Email Coach and explains how it flags areas to improve, offers AI suggestions, and helps users write better emails. It closes with a link to a guide on how prospects read their inbox.
Day 51 day laterOnboarding💜 3 Seconds aka Email Tip # 3Lavender shares a short tip about how readers judge emails and links to a blog post on avoiding the mental spam filter.
Day 61 day laterOnboarding💜 Dumbing it down for email tip #4Lavender shares a short email-writing lesson about simplifying technical messages, supported by a statistic and practical advice. It points readers to examples and additional exercises.
Day 71 day laterOnboarding💜 Account Based Prospecting GuideLavender shares a guide to help users prospect into difficult accounts. It frames the guide as a practical process and points readers to a single call to action.
Day 81 day laterOnboarding💜 Inbound Leads? Here's a GuideLavender shares an inbound sales playbook to help new subscribers understand and respond to prospects at different levels of interest. The email frames the challenge briefly and points readers to the guide.
Day 91 day laterOnboarding💜 Conferences, Webinars, Dinners...Lavender shares a guide on using email invitations and follow-ups to get more value from events. A single call to action leads readers to the guide.

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