Kestrel AI onboarding

5 emails over 8 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Kestrel — your free trial has started!Welcome to Kestrel — your 14-day Workflows trial has started. Set up your integrations and build your first workflow.
Day 0Same day
Email 2 · WelcomeYour 14-day Kestrel trial guideYour 14-day trial in four phases: Connect, Build, Deploy, and Optimize.
Day 22 days later

What each email does

Day 0First emailWelcomeWelcome to Kestrel — your free trial has started!Welcomes new users, introduces Kestrel Workflows and explains the included 14-day trial. It guides users through connecting integrations, building a workflow, and getting help from the team.
Day 0Same dayWelcomeYour 14-day Kestrel trial guideWelcomes new trial users with a four-phase roadmap for connecting their stack, building workflows, deploying them, and optimizing coverage. It explains trial inclusions and links to setup resources and product actions.

OnboardingIntroducing Kestrel Workflows: from plain English to production-ready automationIntroduces Kestrel Workflows and explains how to build, edit, and safely run automations. It closes with steps for starting a workflow in the Kestrel dashboard.

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