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Email examplesBrandsKay JewelersSale / discount

KAY Jewelers semi-annual sale email

Promotes the semi-annual sale with discounts on select styles and an additional credit-card offer. It highlights fall collections and provides links to shop by category.

Kay Jewelers

Day 14 after signup

Shop 35% OFF* Select Styles + EXTRA 10% OFF* $999+ | Semi-Annual Sale

Use the KAY Jewelers Credit Card to get an EXTRA 5% OFF‡ qualifying purchases.

Why it works

  • Lead with the main sale and discount so the offer is clear before introducing individual collections.
  • Use concise collection descriptions to give shoppers a quick sense of the styles featured.
  • Place category links after the campaign highlights to provide a straightforward path for browsing.

How it is built

  1. Sale offer headline
  2. Credit card discount
  3. Fall collection highlights
  4. Category navigation
  5. Offer terms and footer
Email copy

View this email in browser       LIMITED TIME   EXTRA 5% OFF‡   On qualifying purchases when you use the KAY Jewelers Credit Card. Use code EXTRA5OFF at checkout now through 11/10/26 11:59 PM ET.   Shop Now   Apply Now     Fall Fashion Collections on Sale   Everyday classics you don’t need a special occasion to wear.     His Kind of Classic   Crafted for men 
who keep it simple 
- and solid.   Shop Jaxxon   Layered to Perfection   Modern layers that totally fit the vibe.   Shop Rocksbox   Difference is in The Details   Even small sparkles can light up a room.   Shop Dainty Details   Shop All     Hard Launch Your Favorites   Fall trends worth posting, wearing, and showing off.     Shop Fall Trends       Necklaces   Bracelets   Engagement & Wedding   Gift Ideas     Earrings   Watches   Sale & Pre-Owned   Personalized   My Account | Contact Us | Privacy Policy | Unsubscribe * Off ticketed price. Excludes Now + Forever® solitaire rings, Armani Exchange, Emporio Armani, Bulova Frank Sinatra, Bulova Marc Anthony, Bulova Archive Series, Casio, Coach, Fossil, Hamilton, Hugo Boss, Lacoste, Mido, Movado, Skagen, Tissot, and select JBW watches, smartwatches, watchbands, loose diamonds and gemstones, Le Vian® Vault online collection, KAY Signature™, Lashbrook®, Rocksbox charm necklaces, JAXXON, clearance, closeouts, previously owned styles, specially priced styles, special events, custom design from scratch jewelry, jewelry cleaning items, charity items, protection plans, repairs, services, gift cards, and previous purchases. Offer may exclude certain new items, designer brands, and licensed or exclusive collections. Promotions, prices, styles and availability may vary by store and online. Extra 10% off with $999+ offer is not combinable with any coupons, but is combinable with 35% off Everything promotion prices. Excludes trade-ins. Extra 10% off applied in cart online when $999 threshold is reached. Minimum purchase amounts do not include taxes and shipping. See Jewelry Expert in-store or chat with an Expert online for full details. Offers valid through 10/12/26 at 11:59 PM ET. ‡ To redeem in-store: See Jewelry Expert for full details. To redeem online: use code EXTRA5OFF at checkout. Discount will not be applied until the KAY Jewelers Credit Card is selected as Payment Method and the KAY Jewelers Credit Card number is entered. Offer can be combined with storewide promotions. Cannot be combined with promotional financing plans, other coupon or credit promotion. Excludes Armani Exchange, Emporio Armani, Bulova American Girl, Bulova Frank Sinatra, Bulova Marc Anthony, Bulova Archive Series, Casio, Citizen Premier, Coach, Fossil, Frederique Constant, Hamilton, Hugo Boss, Lacoste, Mido, Movado, Skagen, Tissot, and select JBW watches, smartwatches, watchbands, loose diamonds and gemstones, Le Vian® Vault online collection, KAY Signature™, Lashbrook®, Rocksbox charm necklaces, JAXXON, clearance, closeouts, previously owned styles, specially priced styles, special events, custom design from scratch jewelry, jewelry cleaner, charity items, protection plans, repairs, services, purchases made with trade-ins, purchases of gift cards, and previous purchases. Promotions, prices, styles, and availability may vary by store and online. Offer excludes designer brands, licensed or exclusive collections, and new arrivals. Valid 10/8/26 - 11/10/26 11:59PM ET. Credit card offers are subject to credit approval. KAY Jewelers Credit Card Accounts are issued by Comenity Capital Bank, a Bread Financial® Company. ⬩Limited to items available for Buy Online Pick Up in Store. Availability, selection, and order cut-off time may vary by location. Fees apply to same day delivery. For details, see www.KAY.com. §FREE shipping offer is valid on your KAY.com purchase. $199 minimum purchase is required, excluding tax. Offer only applies to standard and expedited shipping options. Expedited shipping

Brand
Kay Jewelers
Industry
Other · Jewelry
Type
Promotional
Email
Sale / discount
Sent
Day 14 after signup
Sent at
Sat, 11:16 AM UTC
From
KAY <email@em.kay.com>
Discount code
All sale / discount email examples

Breakdown

Main button
“Necklaces”
Calls to action
8 buttons, 43 links
Length
646 words · 3 min read
Images
15, incl. a GIF
Layout
Multi-column · Balanced
Voice
Urgent
Language
English
Fonts
Poppins, Trebuchet MS, Droid Serif
Dark mode
No custom styles

Colors

  • #325964
  • #ffffff
  • #e4eef6
  • #000000
Teal emailsLight emails

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