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Email examplesBrandsKay JewelersSale / discount

KAY Jewelers semi-annual sale email

Promotes limited-time savings on select jewelry styles, with an additional cardholder discount. Category links make it easy to browse earrings, necklaces, bracelets, rings, and engagement rings.

Kay Jewelers

Day 16 after signup

Semi-Annual SALE ✨ 35% OFF* Select Styles + EXTRA 10% OFF* $999+

Cardholder Perk: EXTRA 5% OFF‡ on Qualifying Purchases

Why it works

  • Lead with the savings and make the cardholder perk distinct so readers can quickly understand the offer.
  • Follow the primary call to action with category links to support browsing, and keep detailed exclusions in the footer.

How it is built

  1. Limited-time offer
  2. Cardholder perk
  3. Shop call to action
  4. Category links
  5. Offer terms and footer
Email copy

View this email in browser       LIMITED TIME   EXTRA 5% OFF‡   On qualifying purchases when you use the KAY Jewelers Credit Card. Use code EXTRA5OFF at checkout now through 11/10/26 11:59 PM ET.   Shop Now   Apply Now     Don't Let Them Slip Away   From delicate layers to bold statements, there's more than one way to stand out and save.     Shop Earrings   Shop Necklaces     Shop Bracelets     Shop Rings     Shop Engagement Rings   Shop All       Necklaces   Bracelets   Engagement & Wedding   Gift Ideas     Earrings   Watches   Sale & Pre-Owned   Personalized   My Account | Contact Us | Privacy Policy | Unsubscribe * Off ticketed price. Excludes Now + Forever® solitaire rings, Armani Exchange, Emporio Armani, Bulova Frank Sinatra, Bulova Marc Anthony, Bulova Archive Series, Casio, Coach, Fossil, Hamilton, Hugo Boss, Lacoste, Mido, Movado, Skagen, Tissot, and select JBW watches, smartwatches, watchbands, loose diamonds and gemstones, Le Vian® Vault online collection, KAY Signature™, Lashbrook®, Rocksbox charm necklaces, JAXXON, clearance, closeouts, previously owned styles, specially priced styles, special events, custom design from scratch jewelry, jewelry cleaning items, charity items, protection plans, repairs, services, gift cards, and previous purchases. Offer may exclude certain new items, designer brands, and licensed or exclusive collections. Promotions, prices, styles and availability may vary by store and online. Extra 10% off with $999+ offer is not combinable with any coupons, but is combinable with 35% off Everything promotion prices. Excludes trade-ins. Extra 10% off applied in cart online when $999 threshold is reached. Minimum purchase amounts do not include taxes and shipping. See Jewelry Expert in-store or chat with an Expert online for full details. Offers valid through 10/12/26 at 11:59 PM ET. ‡ To redeem in-store: See Jewelry Expert for full details. To redeem online: use code EXTRA5OFF at checkout. Discount will not be applied until the KAY Jewelers Credit Card is selected as Payment Method and the KAY Jewelers Credit Card number is entered. Offer can be combined with storewide promotions. Cannot be combined with promotional financing plans, other coupon or credit promotion. Excludes Armani Exchange, Emporio Armani, Bulova American Girl, Bulova Frank Sinatra, Bulova Marc Anthony, Bulova Archive Series, Casio, Citizen Premier, Coach, Fossil, Frederique Constant, Hamilton, Hugo Boss, Lacoste, Mido, Movado, Skagen, Tissot, and select JBW watches, smartwatches, watchbands, loose diamonds and gemstones, Le Vian® Vault online collection, KAY Signature™, Lashbrook®, Rocksbox charm necklaces, JAXXON, clearance, closeouts, previously owned styles, specially priced styles, special events, custom design from scratch jewelry, jewelry cleaner, charity items, protection plans, repairs, services, purchases made with trade-ins, purchases of gift cards, and previous purchases. Promotions, prices, styles, and availability may vary by store and online. Offer excludes designer brands, licensed or exclusive collections, and new arrivals. Valid 10/8/26 - 11/10/26 11:59PM ET. Credit card offers are subject to credit approval. KAY Jewelers Credit Card Accounts are issued by Comenity Capital Bank, a Bread Financial® Company. ⬩Limited to items available for Buy Online Pick Up in Store. Availability, selection, and order cut-off time may vary by location. Fees apply to same day delivery. For details, see www.KAY.com. §FREE shipping offer is valid on your KAY.com purchase. $199 minimum purchase is required, excluding tax. Offer only applies to standard and expedited shipping options. Expedited shipping is not available for delivery to APO, FPO, DPO addresses. See KAY.com for details. To ensure delivery to your inbox, please add email@em.kay.com to your address book. This email was sent by: Kay® Jewelers - 375 Ghent Rd., Akron, Ohio 44333 This email was sent for promot

Brand
Kay Jewelers
Industry
Other · Jewelry
Type
Promotional
Email
Sale / discount
Sent
Day 16 after signup
Sent at
Mon, 11:15 AM UTC
From
KAY <email@em.kay.com>
Discount code
All sale / discount email examples

Breakdown

Main button
“Necklaces”
Calls to action
8 buttons, 45 links
Length
605 words · 3 min read
Images
16, incl. a GIF
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Poppins, Trebuchet MS, TimesNewRoman
Dark mode
No custom styles

Colors

  • #ffffff
  • #344850
  • #000000
  • #e4eef6
Light emails

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