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Email examplesBrandsHashiCorpFeature announcement

HashiCorp MFA feature announcement

Announces that multifactor authentication is available as an optional account security feature. It invites the recipient to enroll and says they can ignore the email if it was sent in error.

HashiCorp

Day 19 after signup

Invitation to enroll in Multifactor Authentication

Why it works

  • Lead with the feature's availability, then explain its benefit in a brief sentence before asking the reader to act.
  • Keep the message focused on one action and include a low-pressure note for recipients who may not need it.

How it is built

  1. Feature availability headline
  2. Security benefit
  3. Enrollment button
  4. Ignore note
  5. Support and legal footer
Email copy

Multifactor Authentication is now available MFA is an optional feature that will increase the security of your account. Enroll in Multifactor Authentication If you feel this was an error, you can ignore this email. Manage preferences Contact us Privacy policy Copyright. All rights reserved. 101 2nd St #700, San Francisco, CA 94105

Brand
HashiCorp
Industry
Other · Cloud infrastructure software
Type
Product update
Email
Feature announcement
Sent
Day 19 after signup
Sent at
Thu, 8:34 AM UTC
From
HashiCorp Cloud Platform <no-reply@activation.email.hashicorp.com>
Sent with
Amazon SES
Single CTA
All feature announcement email examples

Breakdown

Main button
“Enroll in Multifactor Authenti”
Calls to action
1 button, 4 links
Length
52 words · Under a minute
Images
3
Layout
Single column · Visual
Voice
Professional
Language
English
Dark mode
No custom styles

Colors

  • #1060ff
  • #ffffff
  • #656a76
Blue emailsLight emails

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