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Email examplesBrandsExpressSale / discount

Express limited-time sale email

Express promotes 30% off sitewide, with additional offers for Insider members and app purchases. It emphasizes the limited-time deal and includes detailed terms for each offer.

Express

Day 12 after signup

Final hours! 30% off everything + extra 15% off for Insiders

Why it works

  • Lead with a broad, easy-to-understand discount, then present member and app offers as additional ways to save.
  • Pair urgency in the subject with clear offer conditions so readers can quickly assess eligibility and timing.

How it is built

  1. Urgent offer headline
  2. Stacked discount offers
  3. Insider signup incentive
  4. Offer terms and exclusions
  5. Unsubscribe and contact footer
Email copy

Or take an extra 20% off in-app on $175+. 30% OFF EVERYTHING Valid for a limited time. Online only. The offer can only be combined with the insider offer and app offer. If you return a portion of your purchase, a portion of your discount will be forfeited. Not valid on sale items, clearance or previous purchases. Other exclusions may apply. See express.com for details. Cannot be used to purchase Express gift cards. Valid only online at express.com. Not valid in Express stores or Express Factory Outlet stores. For details see Returns & Exchanges Policy. EXTRA 15% OFF FOR INSIDERS Use code: 1030. For Express Insider members only, must be signed in. Offer available online only at express.com. Can be combined with 30% off promotion. Not valid on sale items and clearance. Other restrictions may apply. The Express Insider Rewards Program is provided by Express and its terms and conditions may change at any time. For the complete terms and conditions and to learn more, visit express.com/insider. EXTRA 20% OFF IN APP WHEN YOU SPEND $175+ Use code: 1087. Valid only on purchases made through the Express App of $175 or more. Combinable with 30% off only. Not valid on sale items, clearance or previous purchases. Other restrictions may apply. See app for details. Minimum purchase requirement amount is net of any discounts and rewards. Sales tax, previous purchases and shipping and handling are not included in the total minimum purchase calculation. Taxes payable after coupon value is deducted. Promo code must be entered at the time of order. If you return a portion of your purchase a portion of the discount will be lost. Cannot be redeemed for cash or used to purchase Express gift cards. Associates are not eligible. For details see Returns & Exchanges Policy. $10 EXPRESS CASH WITH INSIDER SIGN UP Limit one per customer. Limed time only. Bonus Express Cash will be applied within 4-6 weeks into your Express Insider account. A separate email will be sent to you when the Bonus Express Cash is available. If the price of the product is less than the value of the Bonus Express Cash, the remaining value of the Bonus Express Cash will be sacrificed. The Bonus Express Cash is nontransferable and valid only for one-time use for the customer to whom the Bonus Express Cash is issued. Bonus Express Cash has no cash value. If you return the purchase, you will not receive back the value of the Bonus Express Cash used to make the purchase. Cannot be used as payment on an Express Credit Card account, redeemed for cash or used to purchase Express Gift Cards. The Bonus Express Cash is valid at Express, Express Men and Express Factory Outlet stores in the U.S. and Puerto Rico and online at express.com. The Express Insider program is provided by Express and its terms and conditions may change at any time. Redemption of the Bonus Express Cash confirms your consent to the Express Insider program Terms and Conditions. Express, LLC reserves the right to cancel your participation in the Express Insider program in the event of fraud, abuse of rewards privileges, or violation of the terms and conditions. For complete terms and conditions, visit express.com/insider. By enrolling in the Express Insider program you agree to receive transactional email communication from Express regarding this program. Express Insider is a digital loyalty program and member notifications are sent primarily via email. Members may not unsubscribe from Express Insider program emails. If you would like to opt out of the Express Insider program and cancel your membership, you will lose all of your Express Cash, current points and membership status. Members can opt out of the program by contacting our Customer Service team at 1.888.EXP.1980 or chat with us at express.com. Express Marketplace purchases and Style Trial transactions are not eligible for all Express Insider program benefits, including but not limited to points and Express Cash (for Style Trial), redemption and free shippi

Brand
Express
Industry
Other · Apparel
Type
Promotional
Email
Sale / discount
Sent
Day 12 after signup
Sent at
Thu, 12:07 AM UTC
From
Express <express@b.express.com>
Sent with
SendGrid
Discount codeCountdown
All sale / discount email examples

Breakdown

Calls to action
0 buttons, 66 links
Length
1,019 words · 4 min read
Images
49, incl. a GIF
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Expresssans Regular, Expresssans Bold
Dark mode
No custom styles

Colors

  • #ffffff
  • #000000
Light emails

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