Express
Day 17 after signup
Final hours! Biggest deals until Black Friday: 40% OFF EVERYTHING
Why it works
- Lead with the time-sensitive seasonal offer so the campaign’s main reason for sending is immediately clear.
- Separate secondary offers into their own sections, making each promotion and its conditions easier to distinguish.
- Keep legal restrictions close to the offer they apply to, rather than grouping all terms into one undifferentiated block.
How it is built
- Urgent sale headline
- Storewide discount
- In-app offer details
- Loyalty signup incentive
- Terms and footer
Email copy
Plus, extra 15% off on $200+ in-app. 40% OFF EVERYTHING Valid for a limited time. Online only. The offer can only be combined with the in-app offer. If you return a portion of your purchase, a portion of your discount will be forfeited. Not valid on sale items, clearance or previous purchases. Other exclusions may apply. See express.com for details. Cannot be used to purchase Express gift cards. Valid only online at express.com. Not valid in Express stores or Express Factory Outlet stores. For details see Returns & Exchanges Policy. EXTRA 15% OFF IN APP WHEN YOU SPEND $200 Use code 1094 in app. Valid for a limited time. Online only. If you return a portion of your purchase, a portion of your discount will be forfeited. Not valid on sale items, clearance or previous purchases. Other exclusions may apply. See express.com for details. Cannot be used to purchase Express gift cards. Valid only online at express.com. Not valid in Express stores or Express Factory Outlet stores. For details see Returns & Exchanges Policy. $10 EXPRESS CASH WITH INSIDER SIGN UP Limit one per customer. Limed time only. Bonus Express Cash will be applied within 4-6 weeks into your Express Insider account. A separate email will be sent to you when the Bonus Express Cash is available. If the price of the product is less than the value of the Bonus Express Cash, the remaining value of the Bonus Express Cash will be sacrificed. The Bonus Express Cash is nontransferable and valid only for one-time use for the customer to whom the Bonus Express Cash is issued. Bonus Express Cash has no cash value. If you return the purchase, you will not receive back the value of the Bonus Express Cash used to make the purchase. Cannot be used as payment on an Express Credit Card account, redeemed for cash or used to purchase Express Gift Cards. The Bonus Express Cash is valid at Express, Express Men and Express Factory Outlet stores in the U.S. and Puerto Rico and online at express.com. The Express Insider program is provided by Express and its terms and conditions may change at any time. Redemption of the Bonus Express Cash confirms your consent to the Express Insider program Terms and Conditions. Express, LLC reserves the right to cancel your participation in the Express Insider program in the event of fraud, abuse of rewards privileges, or violation of the terms and conditions. For complete terms and conditions, visit express.com/insider. By enrolling in the Express Insider program you agree to receive transactional email communication from Express regarding this program. Express Insider is a digital loyalty program and member notifications are sent primarily via email. Members may not unsubscribe from Express Insider program emails. If you would like to opt out of the Express Insider program and cancel your membership, you will lose all of your Express Cash, current points and membership status. Members can opt out of the program by contacting our Customer Service team at 1.888.EXP.1980 or chat with us at express.com. Express Marketplace purchases and Style Trial transactions are not eligible for all Express Insider program benefits, including but not limited to points and Express Cash (for Style Trial), redemption and free shipping. Loyalty customers will earn Express Insider points and Express Cash based on Express Marketplace purchases; however, Express Insider earned Express Cash cannot be redeemed on Express Marketplace purchases and may be subject to other restrictions. The Express Credit Card may not be used for any Express Style Trial transactions, but certain Express Cash can be earned on Style Trial transactions. Exclusions and restrictions apply. For full terms and conditions see express.com/insider. APP DOWNLOAD OFFER **Valid until end of download month. New download only. Customers will receive offer within 24 hours after download. In-app ring code may only be used once and cannot be combined with any other coupons or storewide offers. Not valid on