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Email examplesBrandsEdxOnboarding

edX new learner onboarding email

Introduces beginner-friendly and free-to-try courses as a starting point for learning on edX. It highlights a discount on select courses and invites readers to explore subjects.

Edx

Day 2 after signup

Start your learning journey with free-to-try courses

Save 30% using code NEW2EDX.

Why it works

  • Lead with a clear beginner-friendly use case so new readers can see where to start.
  • Organize course options by learning goal and include brief descriptions to help readers compare them.
  • Place the discount near the opening, then close with a broad exploration CTA for readers who are not ready to choose a course.

How it is built

  1. Navigation header
  2. Beginner course introduction
  3. Discount offer and CTA
  4. Curated course listings
  5. Free course examples
  6. Subject exploration CTA
  7. Company footer
Email copy

Courses / Programs / My Account If you’re new to a career field or want to expand a skill set in your current one, edX's Intro courses or Try It courses are a great start. These minimal-to-no-cost courses bridge the gap between what you don’t know and what you need to know about any given subject — and allow you to decide if you want to learn more or pivot elsewhere. Get started with 30% off select courses. Use code NEW2EDX.* Get your discount Courses curated for your curiosity Learn something new and start building a skill from a broad catalog of interests. Full Stack Developer Learn how to develop web applications that provide front-end dazzle and effective back-end functionality so your résumé stands out in this high-growth field. AI in Practice Create a plan for the application of AI in your own organization. Finance Comprehend the foundations of modern finance. Excel for Everyone Identify data analysis use cases and develop a data-centric mindset for problem solving. Leading in a Remote Environment Learn how to implement practices that will allow you to be an effective leader and successfully manage a remote team. SQL for Data Science Learn how to use and apply the powerful language of SQL to better communicate and extract data from databases. Try it courses Explore new topics through free, two-hour courses to discover the right pathway for your career goals and progression. Try It: Intro to Design Thinking Gain the skills you need to tackle issues both big and small through new design methodologies. Try It: Cybersecurity Basics Learn about the Confidentiality, Integrity, and Availability (CIA) Triad, and how it applies to the daily tasks of a cyber professional. Try It: Marketing Funnels Learn how marketers utilize a marketing funnel, and discover how it helps a marketing program to influence customer decisions. Get ahead by getting started with edX Explore all subjects * Offer does not apply to master’s degree programs or bachelor's degree programs. This discount cannot be combined with any other offers for edX courses and programs. To redeem the offer for verified courses, Professional Certificates, XSeries, MicroBachelors® Programs, and MicroMasters® Programs, use code NEW2EDX at checkout on edX.org. edX.org where learning moments become career milestones. Need enterprise learning solutions? edX For Business © 2024 edX LLC All rights reserved. This message was sent by: 2U, LLC 2345 Crystal Dr, Suite 1100 Arlington, VA, 22202 This email was sent to you@example.com. You are receiving this email because you requested information from a program delivered by 2U, Inc., the parent company of edX (including edX boot camps and GetSmarter), and indicated you would like to learn more about additional education programs. If you no longer wish to receive these emails, you may unsubscribe at any time.

Brand
Edx
Industry
SaaS · Online learning
Type
Lifecycle
Email
Onboarding
Sent
Day 2 after signup
Sent at
Thu, 6:21 PM UTC
From
edX Team <news@sfmc.edx.org>
Discount codeProduct grid
All onboarding email examples

Breakdown

Main button
“Get your discount”
Calls to action
2 buttons, 25 links
Length
460 words · 2 min read
Images
12
Layout
Single column · Visual
Voice
Informative
Language
English
Fonts
Inter, arial
Dark mode
No custom styles

Colors

  • #d74000
  • #fffffe
  • #000001
Orange emailsLight emails

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Welcome to edX, [First name] [First name] You’ve registered.

EdxAccount verification
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