Edx
Day 0 after signup
Welcome to edX, [First name] [First name] You’ve registered.
Why it works
- Pair a brief welcome with a clear explanation of what the recipient gets from the service.
- Make the verification step the main action so the next step is easy to identify.
How it is built
- Personal greeting
- Welcome message
- Learning value proposition
- Email confirmation prompt
- Confirmation button
- Postal footer
Email copy
Hi [First name] [First name], You’ve made it! Welcome to your destination for world-class online learning. At edX, you’ll find education made for every career moment, allowing you to meet your most ambitious goals. Confirm your email address to get started on your journey. Confirm my email 2345 Crystal Drive Suite 1100 Arlington, VA 22202