ConvertFlow
Oct 21, 2026
We studied 3,000+ quiz funnels...
Get ConvertFlow's latest funnel benchmark
Why it works
- Lead with original research and concrete figures to give readers a clear reason to keep reading.
- Connect the findings to the product’s capability before making a direct, low-friction offer to help.
- Keep the main call to action conversational, and place the secondary service promotion after the sign-off.
How it is built
- Benchmark introduction
- Key performance statistics
- Research context
- AI capability explanation
- Reply-based call to action
- Service promotion and sign-off
Email copy
We first studied 3,000 quiz funnel campaigns recently launched in ConvertFlow and published a benchmark. The findings studying traffic of real quiz funnels? 1) 11.28% lead capture rate (average website form is 3-5%) 2) 5.2% order rate (average Shopify store is 1-2%) 3) 25% average higher AOV We also studied the quiz funnels of top brands that recently scaled to $100M+ in today's environment (12+ episodes of The Funnels Show). The result was a hand-designed quiz funnel format based on the patterns from 3,000+ quiz funnels and the best practices we uncovered. And now ConvertFlow's AI is trained on all this data. You can use ConvertFlow's AI to launch quiz funnels for brands in a matter of seconds. Want to see how your quiz funnel should look? Just reply with your website domain name and I'll send you a quiz funnel design ASAP. --- Jon Denney Co-Founder, ConvertFlow P.S Join the Funnel Accelerator to have us launch and optimize your full funnel for you (limited spots before BFCM). ConvertFlow, 2222 Ponce De Leon, Suite 300, Miami, FL 33134, United States Unsubscribe Manage preferences