Buy Buy Baby welcome series

4 emails over 5 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome, here's 15% off your first purchase!Thanks for joining the buybuy BABY fam!
Day 11 day later
Email 2 · OnboardingHow to gear up for parenthoodPlus, get 15% off your first purchase!
Day 32 days later

What each email does

Day 0First emailWelcomeWelcome, here's 15% off your first purchase!Welcomes the new subscriber and offers 15% off a first purchase. The message includes detailed offer restrictions and expiration information.
Day 11 day laterOnboardingHow to gear up for parenthoodThe email offers guidance on getting ready for parenthood and highlights 15% off a first purchase. It also includes offer restrictions and account and subscription links.

Activation nudgeYour 15% off is waiting ⏰Reminds the recipient that a 15% coupon is available and encourages them to explore baby and nursery products. The offer includes exclusions and an expiration date.

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