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Email examplesBrandsBackerKitOnboarding

BackerKit profile setup email

Confirms the account was activated and guides the new user to set up their profile with a prominent button and a fallback link.

BackerKit

Day 0 after signup

Set up your Account Profile

Why it works

  • The email moves directly from confirming account activation to the next setup step, keeping the purpose clear.
  • A single prominent call to action makes the intended first action easy to identify.
  • A fallback link provides an alternative if the button does not work.

How it is built

  1. Account activation confirmation
  2. Profile setup prompt
  3. Primary setup button
  4. Fallback link
Email copy

You successfully activated your account. Now set up your profile! Set up Your Profile Click this link if the above button is not working: https://www.backerkit.com BackerKit

Brand
BackerKit
Industry
SaaS · Crowdfunding software
Type
Lifecycle
Email
Onboarding
Sent
Day 0 after signup
Sent at
Wed, 2:35 AM UTC
From
support@backerkit.com
Sent with
Mailgun
Plain textSingle CTA
All onboarding email examples

Breakdown

Main button
“Set up Your Profile”
Calls to action
1 button, 3 links
Length
29 words · Under a minute
Images
1
Layout
Single column · Visual
Voice
Informative
Language
English
Fonts
Helvetica, Inter
Dark mode
No custom styles

Colors

  • #2199e8
  • #f3f3f3
  • #147dc2
  • #999999
Blue emailsLight emails

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