In the order they arrived, from the first email after signup.
How often, when and how Aveeno emails its subscribers, measured from every email we received.
Every email Aveeno sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Every subject line and preview text, in the order they arrived.
We captured 2 emails from Aveeno after signing up: welcome and sale / discount emails.
50% of its emails arrived on the day we signed up and 50% of its emails use personalized.
Its subject lines run about 51 characters.
