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Email examplesBrandsASOSSecurity alert

ASOS customer security incident update

ASOS explains an unauthorised access incident, what information may have been accessed, and what was not affected. It reassures customers that no account action is needed and advises caution with unexpected messages or calls.

ASOS

Day 12 after signup

An update on the unauthorised ASOS notification

What we found and what it means for you.

Why it works

  • Open with a clear apology and acknowledge the uncertainty the incident caused before moving into technical details.
  • Separate what happened from what it means for customers, making the impact and any needed action easy to find.
  • Pair reassurance with practical safety advice so readers know both what is safe and what to watch out for.

How it is built

  1. Brief apology
  2. Investigation context
  3. Incident details
  4. Customer impact
  5. Safety guidance and reassurance
  6. Closing and support links
Email copy

Women New in Men Hello, We’re sorry for the unauthorised notification some of you received on 6 October and any uncertainty this caused. Our priority will always be to protect our customers, to understand exactly what happened and to share accurate information as quickly as possible. Our teams, supported by external experts, have undertaken a detailed investigation over the last 48 hours. While the full investigation will continue over the coming weeks, we wanted to provide you with an update. What’s happened We discovered that an unauthorised party gained access to an ASOS employee account by impersonating a trusted contact to obtain log in credentials. Those credentials were then used to access information on certain third-party platforms used by ASOS. The affected platforms were immediately locked down, ensuring that no further information could be accessed and a full investigation was launched with the support of both internal and external cyber experts. We are also working with the relevant law enforcement and regulatory authorities. What this means for you Our investigation found that the unauthorised party had access to some personal information, including names and contact details, and certain non-personal account related information. Since we began our internal investigation on 6 October, we have found that: - No payment card information was accessed - No account passwords were accessed - The ASOS website and app were safe to use throughout, and remain safe to use today There is no action you need to take on your account. However, please remain cautious of unexpected messages or calls claiming to be from ASOS. We will never ask you to share passwords, security codes or payment details through an unsolicited message or call. You can find more information and advice here. Once our investigation is complete, we will contact customers directly where we believe additional information, support or action may be required. We know our customers trust us with their information. We take that responsibility seriously and have already taken additional steps to further strengthen security controls. Thank you for your patience and for continuing to put your trust in us. Facebook Instagram TikTok Youtube ASOS Plc (04006623) and ASOS.com Limited (03584121), registered in England and Wales. Registered office: Greater London House, Hampstead Road, London NW1 7FB. EEA customers: ASOS.com (Netherlands branch), Trade Register No. 000052657604. Help & Contact Privacy Policy Unsubscribe

Brand
ASOS
Industry
Other · Fashion
Type
Transactional
Email
Security alert
Sent
Day 12 after signup
Sent at
Thu, 9:20 AM UTC
From
ASOS <hello@official.asos.com>
All security alert email examples

Breakdown

Calls to action
0 buttons, 14 links
Length
386 words · 2 min read
Images
1
Layout
Single column · Text-heavy
Voice
Professional
Language
English
Fonts
FuturaPT-Book, FuturaPT-Heavy, Arial
Dark mode
No custom styles

Colors

  • #ffffff
  • #2d2d2d
  • #000000
Light emails

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