Updated 2026-03-01
SMTP2GO
Amazon SES

SMTP2GO vs Amazon SES

Two approaches to transactional email

8
Features Compared
3
Key Differences
2
User Reviews
8
FAQs Answered
TL;DR

SMTP2GO ($10/month) simple smtp relay. Amazon SES ($1) cheapest option at scale. Choose based on whether you need simple or cheapest.

Key Differences

The main things that set these tools apart

Pricing
Amazon SES wins

Amazon SES is more affordable at $1 compared to SMTP2GO at $10 for 10,000 subscribers. The price difference reflects their different feature sets and target audiences.

Automation

Both platforms offer comparable automation capabilities. SMTP2GO provides false while Amazon SES offers false.

Core Strength

SMTP2GO's key advantage is simple smtp relay. Amazon SES stands out with cheapest option at scale. Your choice depends on which strength matters more to your business.

Pricing Comparison

At 100,000 emails/month

SMTP2GO
$10/month

Starter plan for 10,000 emails/month

Visit SMTP2GO
Amazon SES
$1

$0.10 per 1,000 emails. No monthly fee.

Visit Amazon SES
Best for SaaS
Sequenzy
$49/month

All features included, Stripe integration, unlimited emails

Start Free Trial

Feature Comparison

8 features compared side-by-side

Feature
SMTP2GO
Amazon SES
Sequenzy
Developer Experience
API quality
AWS SDK
Deliverability
Delivery analytics
CloudWatch metrics
Email templates
Basic
Basic API templates
SMS support
Via SNS
Marketing Capabilities
Marketing features
Free plan
1,000 emails/month
62,000 emails/month from EC2
A/B testing
Segmentation

Pros & Cons

Honest strengths and weaknesses of each platform

SMTP2GO

Pros
  • Simple SMTP relay
  • Good deliverability
  • Email testing tools
  • Worldwide servers
  • Easy setup
Cons
  • Limited marketing features
  • Basic analytics
  • No automation
  • Smaller ecosystem
  • Basic templates

Amazon SES

Pros
  • Cheapest option at scale
  • AWS ecosystem integration
  • Massive sending infrastructure
  • Pay-per-use pricing
  • High deliverability
Cons
  • No marketing features
  • Requires technical expertise
  • No visual interface
  • Complex setup
  • Minimal support without premium

What Users Say

Real reviews from SMTP2GO and Amazon SES users

SMTP2GO Reviews

G2

“We switched to SMTP2GO for simple smtp relay. Good deliverability. Worth the investment.”

Sarah K.2025-11-15

Amazon SES Reviews

Capterra

“Amazon SES delivers on cheapest option at scale. AWS ecosystem integration. Recommended for teams who need it.”

Amanda T.2025-10-22

Best For

When to choose each tool

Choose SMTP2GO if you...
  • Businesses needing SMTP relay
  • Developers wanting simple email sending
  • Companies replacing email servers
  • Teams wanting reliable delivery
Choose Amazon SES if you...
  • High-volume transactional senders
  • AWS-heavy organizations
  • Cost-conscious technical teams
  • Companies with in-house email expertise

When to Consider Sequenzy Instead

SaaS-Focused Features

Unlike SMTP2GO and Amazon SES, Sequenzy is built specifically for SaaS companies with native Stripe integration, subscription-based automation triggers, and unified transactional + marketing email.

Simpler Pricing

At $49/month for 10k contacts with unlimited emails, Sequenzy is more straightforward than both SMTP2GO and Amazon SES. No per-email limits, no feature gating.

Unified Email Stack

Sequenzy handles both transactional and marketing email in one platform, reducing complexity compared to using separate tools.

Try Sequenzy Free

SMTP2GO vs Amazon SES: Making the Right Choice

Choosing between SMTP2GO and Amazon SES comes down to your specific needs, budget, and technical requirements. Both platforms have clear strengths in their respective areas.

Who Should Choose SMTP2GO

SMTP2GO is the better fit if you need the specific capabilities it excels at. Its strengths make it ideal for teams that prioritize those features and are willing to invest in the platform.

Who Should Choose Amazon SES

Amazon SES makes more sense if your priorities align with its core strengths. Consider it when those specific capabilities matter more to your workflow and goals.

The Sequenzy Alternative

If you're a SaaS company, neither SMTP2GO nor Amazon SES may be the best fit. Sequenzy offers native Stripe integration, subscription-based automation triggers, and unified transactional + marketing email at $49/month for 10,000 contacts. It's purpose-built for software businesses that need to automate based on subscription events, trial status, and MRR changes.

Frequently Asked Questions

8 questions answered about SMTP2GO vs Amazon SES

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses email-volume-based pricing. You only pay for emails you send. Unlimited contacts on all plans — storing subscribers is always free.

All Pricing Tiers

  • 2.5k emails/month: Free (Free annually)
  • 15k emails/month: $19/month ($205/year annually)
  • 60k emails/month: $29/month ($313/year annually)
  • 120k emails/month: $49/month ($529/year annually)
  • 300k emails/month: $99/month ($1069/year annually)
  • 600k emails/month: $199/month ($2149/year annually)
  • 1.2M emails/month: $349/month ($3769/year annually)
  • Unlimited emails/month: Custom pricing (Custom annually)

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (15k - 1.2M emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (Unlimited emails)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for emails you send — unlimited contacts on all plans
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com