Updated 2026-03-01
Drip
Keap

Drip vs Keap

Email Platform vs Crm + Automation

8
Features Compared
3
Key Differences
2
User Reviews
8
FAQs Answered
TL;DR

Drip ($154/month) e-commerce crm built-in. Keap ($299/month) all-in-one crm + marketing + sales. Choose based on whether you need e-commerce or all-in-one.

Key Differences

The main things that set these tools apart

Pricing
Drip wins

Drip is more affordable at $154 compared to Keap at $299 for 10,000 subscribers. The price difference reflects their different feature sets and target audiences.

Automation

Both platforms offer comparable automation capabilities. Drip provides advanced visual workflows while Keap offers advanced.

Core Strength

Drip's key advantage is e-commerce crm built-in. Keap stands out with all-in-one crm + marketing + sales. Your choice depends on which strength matters more to your business.

Pricing Comparison

At 10,000 subscribers

Drip
$154/month

Single plan with all features included

Visit Drip
Keap
$299/month

Pro plan with CRM, automation, and pipeline

Visit Keap
Best for SaaS
Sequenzy
$49/month

All features included, Stripe integration, unlimited emails

Start Free Trial

Feature Comparison

8 features compared side-by-side

Feature
Drip
Keap
Sequenzy
Email & Automation
Email automation
Advanced visual workflows
Advanced
Visual workflow builder
Advanced visual workflows
Advanced
A/B testing
Limited
Segmentation
Behavioral
Good
Platform & Extras
CRM
E-commerce CRM
Full CRM with sales pipeline
SMS marketing
Built-in
Text messaging built-in
Analytics & reporting
Revenue-focused
Business-focused
API access

Pros & Cons

Honest strengths and weaknesses of each platform

Drip

Pros
  • E-commerce CRM built-in
  • Visual workflow builder
  • Revenue attribution
  • Shopify/WooCommerce deep integration
  • Behavioral automation
Cons
  • Expensive for small lists
  • Limited to e-commerce focus
  • No free plan
  • Fewer templates
  • Can be complex to set up

Keap

Pros
  • All-in-one CRM + marketing + sales
  • Appointment scheduling
  • Invoicing and payments
  • Phone line included
  • Powerful automation
Cons
  • Very expensive
  • Steep learning curve
  • Dated interface
  • Complex setup
  • Overkill for email-only needs

What Users Say

Real reviews from Drip and Keap users

Drip Reviews

G2

“We switched to Drip for e-commerce crm built-in. Visual workflow builder. Good value overall.”

Sarah K.2025-11-15

Keap Reviews

Capterra

“Keap delivers on all-in-one crm + marketing + sales. Appointment scheduling. Recommended for teams who need it.”

Amanda T.2025-10-22

Best For

When to choose each tool

Choose Drip if you...
  • E-commerce businesses
  • Shopify store owners
  • DTC brands wanting automation
  • Companies needing revenue tracking
Choose Keap if you...
  • Service businesses wanting all-in-one
  • Consultants and coaches
  • Small businesses needing CRM + email + invoicing
  • Companies wanting appointment booking

When to Consider Sequenzy Instead

SaaS-Focused Features

Unlike Drip and Keap, Sequenzy is built specifically for SaaS companies with native Stripe integration, subscription-based automation triggers, and unified transactional + marketing email.

Simpler Pricing

At $49/month for 10k contacts with unlimited emails, Sequenzy is more straightforward than both Drip and Keap. No per-email limits, no feature gating.

Unified Email Stack

Sequenzy handles both transactional and marketing email in one platform, reducing complexity compared to using separate tools.

Try Sequenzy Free

Drip vs Keap: Making the Right Choice

Choosing between Drip and Keap comes down to your specific needs, budget, and technical requirements. Both platforms have clear strengths in their respective areas.

Who Should Choose Drip

Drip is the better fit if you need the specific capabilities it excels at. Its strengths make it ideal for teams that prioritize those features and are willing to invest in the platform.

Who Should Choose Keap

Keap makes more sense if your priorities align with its core strengths. Consider it when those specific capabilities matter more to your workflow and goals.

The Sequenzy Alternative

If you're a SaaS company, neither Drip nor Keap may be the best fit. Sequenzy offers native Stripe integration, subscription-based automation triggers, and unified transactional + marketing email at $49/month for 10,000 contacts. It's purpose-built for software businesses that need to automate based on subscription events, trial status, and MRR changes.

Frequently Asked Questions

8 questions answered about Drip vs Keap

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses email-volume-based pricing. You only pay for emails you send. Unlimited contacts on all plans — storing subscribers is always free.

All Pricing Tiers

  • 2.5k emails/month: Free (Free annually)
  • 15k emails/month: $19/month ($205/year annually)
  • 60k emails/month: $29/month ($313/year annually)
  • 120k emails/month: $49/month ($529/year annually)
  • 300k emails/month: $99/month ($1069/year annually)
  • 600k emails/month: $199/month ($2149/year annually)
  • 1.2M emails/month: $349/month ($3769/year annually)
  • Unlimited emails/month: Custom pricing (Custom annually)

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (15k - 1.2M emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (Unlimited emails)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for emails you send — unlimited contacts on all plans
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com