Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
It's been a while. Here's what you've missed
New products and updates since your last visit.
People are loving these right now
See what's trending at {{companyName}}.
We want you back. Here's {{discountAmount}} off
A little something to welcome you back.
Best Practices
Common Mistakes
Subject Line Examples
Timing & Performance
Personalization Tips
How to Use These Templates
Set up this sequence as an automation triggered by purchase recency. Define your lapse threshold based on your product's typical repurchase cycle (60 days for consumables, 90 for fashion, 180 for home goods).
The most important thing: start with value, not discounts. The first two emails re-engage through content and social proof. Only offer a discount in the third email as a last resort. This prevents training customers to expect discounts for inactivity.
With Sequenzy's Shopify integration, purchase data syncs automatically so your win-back sequence triggers at exactly the right moment.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.
Frequently Asked Questions
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