Ecommerce Templates

Replenishment Email Templates

Customers forget to reorder. These emails remind them right before they run out.

Replenishment emails are some of the highest-performing emails you can send. Open rates of 50-60% are normal because you're genuinely helping customers by reminding them about something they need. These templates cover the reorder reminder, the urgency nudge, and the subscription conversion.

Ready-to-Use Templates

Copy these templates and customize them for your needs. Each includes HTML and plain text versions.

Reorder Reminder
Sent 5-7 days before estimated product depletion
First reminder before product runs out
Subject Line

Running low on {{productName}}?

Preview Text

Reorder now so you don't run out.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{reorderUrl}}{{shippingDays}}{{companyAddress}}
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Last Chance Restock
Sent on estimated depletion day
Urgency-driven final reminder on the estimated depletion day
Subject Line

Your {{productName}} is probably running out

Preview Text

Don't go without. Quick reorder link inside.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{reorderUrl}}{{subscriptionDiscount}}{{companyAddress}}
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Subscribe and Save
Sent after a customer reorders the same product twice
Converting repeat buyers of consumables into subscribers
Subject Line

Never run out of {{productName}} again

Preview Text

Subscribe and save {{subscriptionDiscount}} on every order.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{orderCount}}{{subscriptionDiscount}}{{subscribeUrl}}{{companyAddress}}
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Best Practices

Common Mistakes

Subject Line Examples

Timing & Performance

Best Days
Tuesday, Wednesday, Thursday
Best Times
9:00 AM, 2:00 PM
Open Rate
25-35%
Click Rate
3-5%

Personalization Tips

How to Use These Templates

Calculate the average usage period for each of your consumable products. A 30-day supply of vitamins gets a reminder on day 23. A 60-day skincare product gets a reminder on day 53. Account for your shipping time so the product arrives before the customer runs out.

The subscribe-and-save email works best after the second purchase of the same product. At that point, you know the customer likes it enough to reorder. Converting them to a subscription locks in recurring revenue and saves them the hassle of reordering.

With Sequenzy's Shopify integration, purchase data syncs automatically so you can trigger replenishment emails based on real order dates and product-specific usage cycles.

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Frequently Asked Questions

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