Ecommerce Templates

Replenishment Email Templates

Customers forget to reorder. These emails remind them right before they run out.

Replenishment emails are some of the highest-performing emails you can send. Open rates of 50-60% are normal because you're genuinely helping customers by reminding them about something they need. These templates cover everything from gentle reorder nudges and urgency reminders to subscription conversions, bulk discounts, seasonal restocks, and loyalty-driven reorders.

Ready-to-Use Templates

Copy these templates and customize them for your needs. Each includes HTML and plain text versions.

Reorder Reminder
Sent 5-7 days before estimated product depletion
First reminder before product runs out
Subject Line

Running low on {{productName}}?

Preview Text

Reorder now so you don't run out.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{reorderUrl}}{{shippingDays}}{{companyAddress}}
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Last Chance Restock
Sent on estimated depletion day
Urgency-driven final reminder on the estimated depletion day
Subject Line

Your {{productName}} is probably running out

Preview Text

Don't go without. Quick reorder link inside.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{reorderUrl}}{{subscriptionDiscount}}{{companyAddress}}
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Subscribe and Save
Sent after a customer reorders the same product twice
Converting repeat buyers of consumables into subscribers
Subject Line

Never run out of {{productName}} again

Preview Text

Subscribe and save {{subscriptionDiscount}} on every order.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{orderCount}}{{subscriptionDiscount}}{{subscribeUrl}}{{companyAddress}}
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Usage-Based Reminder
Sent when estimated usage hits 75% based on the customer's consumption rate
Personalized reminder based on the customer's actual consumption pattern
Subject Line

Your {{productName}} is about 75% gone

Preview Text

Based on how quickly you go through it, now's a good time to reorder.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{usageCycleDays}}{{daysRemaining}}{{reorderUrl}}{{companyAddress}}
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Bulk Reorder Discount
Sent to customers who have reordered 3+ times to encourage buying in larger quantities
Encouraging loyal repeat customers to buy in bulk and increase order value
Subject Line

Stock up and save {{bulkDiscount}} on {{productName}}

Preview Text

Buy more, save more. Your reorder history unlocked a bulk discount.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{bulkQuantity}}{{bulkPrice}}{{regularTotal}}{{bulkDiscount}}{{bulkMonthsSupply}}{{bulkOrderUrl}}{{companyAddress}}
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Gentle Running Low Nudge
Soft-touch reminder sent 10 days before estimated depletion for customers who don't respond well to urgency
Low-pressure reminder for customers who ignore aggressive sales emails
Subject Line

Just a thought - might be time to reorder {{productName}}

Preview Text

No pressure. Just making sure you don't forget.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{daysSincePurchase}}{{reorderUrl}}{{companyAddress}}
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Reorder with New Product Suggestion
Replenishment reminder paired with a complementary product recommendation
Combining a replenishment reminder with a cross-sell to increase average order value
Subject Line

Time to restock {{productName}} (and something you might like)

Preview Text

Your reorder is ready - plus a product that pairs perfectly with it.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{reorderUrl}}{{suggestedProductName}}{{suggestedProductDescription}}{{suggestedProductUrl}}{{companyAddress}}
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Loyalty Points Reorder
Replenishment reminder that highlights the customer's available loyalty points
Driving reorders by reminding customers they have loyalty points to spend
Subject Line

You have {{pointsBalance}} points - use them on your {{productName}} reorder

Preview Text

Your loyalty points can save you {{pointsValue}} on this reorder.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{pointsBalance}}{{pointsValue}}{{reorderUrl}}{{companyAddress}}
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Seasonal Replenishment
Timed reminder for products tied to a specific season - sunscreen in spring, cold remedies in fall, etc.
Annual or seasonal product reminders based on last year's purchase
Subject Line

{{seasonName}} is coming - time to stock up on {{productName}}

Preview Text

You bought this last {{seasonName}}. Here's your reminder to grab it before the rush.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{seasonName}}{{reorderUrl}}{{companyAddress}}
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Household Reorder Reminder
Multi-product replenishment email for customers who buy several consumables regularly
Customers who buy multiple consumables and would benefit from a single bundled reorder
Subject Line

Your household restock list is ready, {{firstName}}

Preview Text

We put together a reorder list based on what you usually buy.

Personalization Variables:
{{companyName}}{{firstName}}{{product1Name}}{{product1DaysAgo}}{{product2Name}}{{product2DaysAgo}}{{product3Name}}{{product3DaysAgo}}{{cartUrl}}{{companyAddress}}
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Auto-Ship Enrollment
Sent after the first purchase of a consumable to offer an automatic delivery schedule
Converting first-time buyers of consumables into auto-ship subscribers early
Subject Line

Want {{productName}} delivered automatically?

Preview Text

Set it and forget it. We'll ship it to you on whatever schedule works.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{frequencyOptions}}{{autoShipDiscount}}{{autoShipUrl}}{{companyAddress}}
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Low Stock Urgency
Sent when a product the customer regularly buys is running low on inventory
Creating urgency for regular buyers when inventory is genuinely low
Subject Line

Heads up - {{productName}} is almost sold out

Preview Text

We know you buy this regularly. Wanted to let you know before it's gone.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{stockRemaining}}{{restockDate}}{{reorderUrl}}{{companyAddress}}
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Custom Reorder Schedule
Lets the customer set their own replenishment cadence instead of guessing
Letting customers control their own replenishment cadence to improve reminder accuracy
Subject Line

{{firstName}}, set your perfect reorder schedule

Preview Text

Tell us when to remind you and we'll nail the timing every time.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{preferencesUrl}}{{companyAddress}}
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Best Practices

Common Mistakes

Subject Line Examples

Timing & Performance

Best Days
Tuesday, Wednesday, Thursday
Best Times
9:00 AM, 2:00 PM
Open Rate
25-35%
Click Rate
3-5%

Personalization Tips

How to Use These Templates

Calculate the average usage period for each of your consumable products. A 30-day supply of vitamins gets a reminder on day 23. A 60-day skincare product gets a reminder on day 53. Account for your shipping time so the product arrives before the customer runs out.

The subscribe-and-save email works best after the second purchase of the same product. At that point, you know the customer likes it enough to reorder. Converting them to a subscription locks in recurring revenue and saves them the hassle of reordering.

For customers who buy multiple products, the household restock template saves them time by bundling everything into a single cart. And if your timing estimates are off, the custom reorder schedule template lets customers tell you exactly when they want to hear from you.

With Sequenzy's Shopify integration, purchase data syncs automatically so you can trigger replenishment emails based on real order dates and product-specific usage cycles.

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Frequently Asked Questions

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