Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Pairs perfectly with your {{productName}}
Customers who bought {{productName}} also love these.
Get the complete {{bundleName}} set and save {{bundleDiscount}}
Everything you need in one bundle.
Ready to upgrade your {{productName}}?
See what the {{premiumProduct}} can do.
Get more out of your {{productName}}
These accessories are a perfect match.
Never run out of {{productName}} again
Subscribe and save {{subscriptionDiscount}} on every order.
Protect your {{productName}} for just {{warrantyPrice}}/year
Peace of mind for your new purchase.
We styled 3 looks around your {{productName}}
Your new piece, styled to perfection.
Running low on {{productName}}?
Reorder now so you don't run out.
Save {{annualSavings}} by switching to annual
Same plan, way less money.
Want us to set up your {{productName}} for you?
Professional setup, done right the first time.
You're {{pointsAway}} points from {{nextTier}} status
So close to your next reward level.
You might like this new feature in {{productName}}
It solves that thing you've been doing manually.
Buy more {{productName}}, pay less per unit
Bulk pricing that actually makes sense.
Best Practices
Common Mistakes
Subject Line Examples
Timing & Performance
Personalization Tips
How to Use These Templates
The "People Also Bought" template works best 2-4 weeks after purchase, when the customer has had time to enjoy their product. Keep recommendations to 2-3 products max, and make sure they're genuinely complementary to what was purchased.
Bundle offers work well as both automated post-purchase emails and standalone campaigns. The key is showing the savings clearly so the value is obvious.
For subscription and refill upsells, timing is everything. Use your purchase data to estimate when customers are likely running low, and send the reminder a few days before that. Nobody likes running out of something they use every day.
The annual plan upsell and add-on feature templates are built for SaaS businesses. Wait until a customer has been active for at least 3-4 months before pitching the annual switch - they need to trust the product first.
With Sequenzy's Shopify integration, product and purchase data syncs automatically, making it easy to build cross-sell triggers based on actual buying patterns.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.
Frequently Asked Questions
Related Templates
Post-Purchase Follow-Up Templates
Keep customers engaged after they buy with order confirmations, delivery check-ins, review requests, and more.
Replenishment Email Templates
Remind customers to reorder consumable products before they run out with automated restock emails.
Loyalty Program Email Templates
Communicate your loyalty program with emails for points updates, tier upgrades, and reward redemptions.