Ecommerce Templates

Cross-Sell & Upsell Email Templates

Increase your average order value with smart product recommendations after purchase.

Cross-selling suggests related products. Upselling suggests a better version. Both work really well in email because you can personalize based on what the customer already bought. These templates use the 'people who bought X also loved Y' approach that feels helpful instead of pushy.

Ready-to-Use Templates

Copy these templates and customize them for your needs. Each includes HTML and plain text versions.

People Also Bought
Sent 2-4 weeks after purchase with complementary product suggestions
Cross-selling complementary products based on purchase history
Subject Line

Pairs perfectly with your {{productName}}

Preview Text

Customers who bought {{productName}} also love these.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{recommendedProducts}}{{shopUrl}}{{companyAddress}}
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Bundle Offer
Offer a discounted bundle based on a recent purchase
Increasing AOV with discounted product bundles
Subject Line

Get the complete {{bundleName}} set and save {{bundleDiscount}}

Preview Text

Everything you need in one bundle.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{bundleName}}{{bundleItems}}{{originalPrice}}{{bundlePrice}}{{bundleDiscount}}{{bundleUrl}}{{companyAddress}}
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Premium Upgrade
Suggest a premium version after they've tried the standard product
Upselling customers to premium product versions
Subject Line

Ready to upgrade your {{productName}}?

Preview Text

See what the {{premiumProduct}} can do.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{premiumProduct}}{{upgradeFeatures}}{{upgradeUrl}}{{companyAddress}}
Email Preview

Best Practices

Common Mistakes

Subject Line Examples

Timing & Performance

Best Days
Tuesday, Wednesday, Thursday
Best Times
9:00 AM, 2:00 PM
Open Rate
25-35%
Click Rate
3-5%

Personalization Tips

How to Use These Templates

The "People Also Bought" template works best 2-4 weeks after purchase, when the customer has had time to enjoy their product. Keep recommendations to 2-3 products max, and make sure they're genuinely complementary to what was purchased.

Bundle offers work well as both automated post-purchase emails and standalone campaigns. The key is showing the savings clearly so the value is obvious.

With Sequenzy's Shopify integration, product and purchase data syncs automatically, making it easy to build cross-sell triggers based on actual buying patterns.

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Frequently Asked Questions

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