Ecommerce Templates

Review Request Email Templates

Products with reviews convert 270% better. These emails get customers to leave them.

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Most happy customers would leave a review if you asked. They just need a nudge at the right moment. These templates make the ask simple, direct, and easy to act on. The timing matters more than the copy: send too early and they haven't used the product, send too late and they've forgotten the excitement.

Ready-to-Use Templates

Copy these templates and customize them for your needs. Each includes HTML and plain text versions.

Simple Review RequestReview ReminderIncentivized Photo Review RequestPost-Delivery Check-InIncentivized Review RequestVideo Review RequestLoyal Customer Review RequestService Review RequestG2 or Trustpilot Review RequestSocial Proof NudgeReview Thank You with Next Purchase IncentiveApp Store Review RequestReview Request with Referral Combo
Simple Review Request
First request, sent 7-14 days after delivery
Simple, no-pressure first ask for a product review
Subject Line

How's your {{productName}}?

Preview Text

We'd love to hear your thoughts.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{reviewUrl}}{{companyAddress}}
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Review Reminder
Sent 5-7 days after the first request to non-reviewers
Gentle follow-up for customers who didn't respond to the first request
Subject Line

Quick reminder: share your thoughts on {{productName}}

Preview Text

Your feedback really does help.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{reviewUrl}}{{companyAddress}}
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Incentivized Photo Review Request
Sent to customers who left a text review, asking for a photo
Getting higher-impact photo reviews with a small incentive
Subject Line

Add a photo to your review, get {{incentive}}

Preview Text

Your review was great. A photo would make it even better.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{incentive}}{{reviewUrl}}{{companyAddress}}
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Post-Delivery Check-In
Sent 3-5 days after delivery as a soft ask before the formal review request
A softer first touch that prioritizes customer satisfaction before asking for a review
Subject Line

Did your {{productName}} arrive okay?

Preview Text

Just checking in on your order.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{reviewUrl}}{{companyAddress}}
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Incentivized Review Request
Offering a discount or reward in exchange for any review
Boosting review volume with a discount incentive - works well for stores with low review counts
Subject Line

Get {{incentive}} for sharing your opinion

Preview Text

Tell us what you think about {{productName}} and save on your next order.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{incentive}}{{reviewUrl}}{{companyAddress}}
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Video Review Request
Asking loyal customers for a video review or unboxing
Collecting video testimonials from loyal or repeat customers
Subject Line

Would you record a quick video review of {{productName}}?

Preview Text

30 seconds on camera helps more than you'd think.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{reviewUrl}}{{companyAddress}}
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Loyal Customer Review Request
Sent to customers after their 3rd or more purchase
Getting detailed, credible reviews from repeat buyers who can speak to long-term quality
Subject Line

You've ordered {{orderCount}} times - mind sharing why?

Preview Text

Your experience matters more than most.

Personalization Variables:
{{companyName}}{{firstName}}{{orderCount}}{{reviewUrl}}{{companyAddress}}
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Service Review Request
Asking for a review of the overall shopping or support experience
Collecting store-level reviews that cover shipping, support, and overall experience
Subject Line

How was your experience with us?

Preview Text

We'd love your honest take on shopping with {{companyName}}.

Personalization Variables:
{{companyName}}{{firstName}}{{reviewUrl}}{{companyAddress}}
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G2 or Trustpilot Review Request
Asking B2B or SaaS customers to leave a review on a third-party platform
Building your presence on review platforms like G2, Trustpilot, or Capterra
Subject Line

Would you review us on {{platformName}}?

Preview Text

Takes 2 minutes and helps other teams find us.

Personalization Variables:
{{companyName}}{{firstName}}{{platformName}}{{reviewUrl}}{{companyAddress}}
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Social Proof Nudge
Using existing review count as motivation for new reviewers
Leveraging social proof to motivate reviews - works best when you already have 10+ reviews on a product
Subject Line

Join {{reviewCount}} other customers who reviewed {{productName}}

Preview Text

You're in good company.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{reviewCount}}{{sampleReview}}{{sampleReviewerName}}{{reviewUrl}}{{companyAddress}}
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Review Thank You with Next Purchase Incentive
Sent after a customer submits a review to thank them and encourage a repeat purchase
Rewarding reviewers and driving repeat purchases in one email
Subject Line

Thanks for your review - here's {{incentive}} on us

Preview Text

We read your review and wanted to say thanks properly.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{incentive}}{{discountCode}}{{shopUrl}}{{companyAddress}}
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App Store Review Request
Asking mobile app users to leave a rating on the App Store or Google Play
Driving app store ratings from engaged users - best sent after a user hits a milestone or completes a key action
Subject Line

Enjoying {{appName}}? A quick rating would mean the world

Preview Text

It takes 10 seconds and helps us reach more people like you.

Personalization Variables:
{{companyName}}{{firstName}}{{appName}}{{storeName}}{{reviewUrl}}{{companyAddress}}
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Review Request with Referral Combo
Asking for a review and offering a referral incentive at the same time
Combining review collection with referral marketing for maximum value from happy customers
Subject Line

Love {{productName}}? Share it and you both save

Preview Text

Leave a review, share your link, and your friend gets {{referralIncentive}} too.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{reviewUrl}}{{referralUrl}}{{referralIncentive}}{{referralReward}}{{companyAddress}}
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Best Practices

Common Mistakes

Subject Line Examples

Timing & Performance

Best Days
Tuesday, Wednesday, Thursday
Best Times
9:00 AM, 2:00 PM
Open Rate
25-35%
Click Rate
3-5%

Personalization Tips

How to Use These Templates

Set up the review request sequence to trigger based on delivery date. For most products, 7-14 days after delivery is the sweet spot. Products that take longer to show results (skincare, supplements) should wait 21-30 days.

The most important optimization: make the review form as frictionless as possible. The button in these emails should link directly to the review form for the specific product, not to your homepage or a generic review page. Every extra click you add loses reviewers.

With Sequenzy's Shopify integration, order fulfillment events sync automatically so your review requests fire at the right moment after delivery.

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Frequently Asked Questions

Related Templates

Post-Purchase Follow-Up Templates

Keep customers engaged after they buy with order confirmations, delivery check-ins, review requests, and more.

Feedback & Survey Email Templates

Collect valuable customer feedback with professional survey email templates

Loyalty Program Email Templates

Communicate your loyalty program with emails for points updates, tier upgrades, and reward redemptions.

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