Ecommerce Templates

Review Request Email Templates

Products with reviews convert 270% better. These emails get customers to leave them.

Most happy customers would leave a review if you asked. They just need a nudge at the right moment. These templates make the ask simple, direct, and easy to act on. The timing matters more than the copy: send too early and they haven't used the product, send too late and they've forgotten the excitement.

Ready-to-Use Templates

Copy these templates and customize them for your needs. Each includes HTML and plain text versions.

Simple Review Request
First request, sent 7-14 days after delivery
Simple, no-pressure first ask for a product review
Subject Line

How's your {{productName}}?

Preview Text

We'd love to hear your thoughts.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{reviewUrl}}{{companyAddress}}
Email Preview
Review Reminder
Sent 5-7 days after the first request to non-reviewers
Gentle follow-up for customers who didn't respond to the first request
Subject Line

Quick reminder: share your thoughts on {{productName}}

Preview Text

Your feedback really does help.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{reviewUrl}}{{companyAddress}}
Email Preview
Incentivized Photo Review Request
Sent to customers who left a text review, asking for a photo
Getting higher-impact photo reviews with a small incentive
Subject Line

Add a photo to your review, get {{incentive}}

Preview Text

Your review was great. A photo would make it even better.

Personalization Variables:
{{companyName}}{{firstName}}{{productName}}{{incentive}}{{reviewUrl}}{{companyAddress}}
Email Preview

Best Practices

Common Mistakes

Subject Line Examples

Timing & Performance

Best Days
Tuesday, Wednesday, Thursday
Best Times
9:00 AM, 2:00 PM
Open Rate
25-35%
Click Rate
3-5%

Personalization Tips

How to Use These Templates

Set up the review request sequence to trigger based on delivery date. For most products, 7-14 days after delivery is the sweet spot. Products that take longer to show results (skincare, supplements) should wait 21-30 days.

The most important optimization: make the review form as frictionless as possible. The button in these emails should link directly to the review form for the specific product, not to your homepage or a generic review page. Every extra click you add loses reviewers.

With Sequenzy's Shopify integration, order fulfillment events sync automatically so your review requests fire at the right moment after delivery.

Build Beautiful Email Sequences for Your SaaS

Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.

AI email generation
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Stripe integration
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Frequently Asked Questions

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