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Compliance & Legal

Privacy Policy

A legal document explaining how you collect, use, store, and protect subscriber data.

Definition

A privacy policy is a legal document that explains how your organization collects, uses, stores, protects, and shares personal data - including email addresses and associated information. Required by law in many jurisdictions (GDPR, CCPA, etc.), privacy policies must be easily accessible and clearly explain data practices to subscribers.

Why It Matters

Privacy policies are legally required in many regions and build trust with subscribers. They explain what data you collect through email signups, how you use it, who you share it with, and how subscribers can exercise their rights. Non-compliance can result in significant fines under GDPR and similar regulations.

How It Works

Your privacy policy should be linked from email signup forms and often from email footers. It must explain: what data you collect, why you collect it, how you use it, who receives it, how long you keep it, and how subscribers can access, modify, or delete their data.

Best Practices

  • 1Link privacy policy from all signup forms
  • 2Write in clear, understandable language
  • 3Include specific information about email data collection and use
  • 4Update when your data practices change
  • 5Comply with all relevant regulations (GDPR, CCPA, etc.)

Frequently Asked Questions

Yes, if you collect personal data (including email addresses), you likely need a privacy policy. GDPR requires it for EU residents, CCPA for California residents, and other regulations apply elsewhere. It is also best practice regardless of legal requirements.

Explain: what data you collect at signup, how you use email addresses, what tracking you employ (opens, clicks), who processes the data (your ESP), and how subscribers can unsubscribe or request data deletion.