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How we grew AOV $29 during BFCM
57% of merchants don’t do this.
Why it works
- Lead with a timely business opportunity to make the event feel relevant to the reader’s immediate priorities.
- Support the invitation with concrete research and a customer example before listing what attendees will learn.
- Repeat the same clear registration action after both the initial invitation and the details.
How it is built
- Revenue-focused opening
- Research-backed opportunity
- Masterclass invitation
- Customer results example
- Learning points
- Registration calls to action
Email copy
Hey there, This one upsell can make or break your Black Friday sale: We audited $143 million in upsell revenue this year and found that offers shown before checkout convert 57% higher than post-purchase. It’s one of your biggest revenue opportunities heading into BFCM, but half of merchants still aren’t running them. Ezra will show you how in his free Upsell Masterclass on October 27: Join Upsell Masterclass How we grew oVertone's AOV by $29 during BFCM At oVertone, our 8-figure Shopify store, adding simple basket builders to that placement helped take the average order from $51 to $80 during the Black Friday season. Basket builders are low-cost, high-margin items that pair with your top sellers. Any store can do this, and this Upsell Masterclass will teach you how. What you’ll learn on October 27 Every place you can upsell on Shopify and how best to run it How to launch full-funnel upsells before Black Friday How to price and structure offers so you make more profit Can’t attend live? Register now and we’ll send you the replay. Save My Seat The Zipify Apps Team Simple apps. More profit. Zipify.com | SmartMarketer.com Thank you for supporting Zipify Apps! We strive to provide a community for marketers and entrepreneurs who want to grow a successful online business with integrity and purpose. Your participation fuels everything we do. We’re a small team, and email is a crucial way for us to communicate with our audience. These emails regularly provide free trainings, helpful tips, and discounts to courses and live events. If you want to decide what content you receive and how often, manage preferences. Or, if you want to unsubscribe, please click here. From the entire Zipify Apps team, thank you for your support! Zipify, 982 Main Street, Suite 4-315, Fishkill, New York,12524