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Email examplesBrandsWaypointWelcome

Waypoint welcome email

Waypoint’s co-founders introduce the email collaboration platform and explain how it helps teams manage product emails. The email invites the new subscriber to open the dashboard and points them to setup resources.

Waypoint

Day 0 after signup

Welcome to Waypoint đź‘‹

Work with your team to build, orchestrate, deliver, and monitor email notifications.

Why it works

  • Introduce the founders early to make a welcome email feel like a personal note rather than a generic product announcement.
  • Pair one clear next step with practical setup resources so new users can choose between exploring the product and learning how to get started.

How it is built

  1. Friendly greeting
  2. Founder introduction
  3. Product value proposition
  4. Founder motivation
  5. Dashboard call to action
  6. Setup resources
  7. Personal sign-off
Email copy

Hi there 👋 We’re Jordan and Carlos, the co-founders of Waypoint. With Waypoint, product emails are effortless. Developers can focus on sending data while the rest of the team handles templates and monitoring with tools on Waypoint. After many years of building software, we know how frustrating email collaboration can be. We built Waypoint to fix that—and we hope your team loves it as much as we do. If you ever need help, just reply to this email. Open dashboard Get started in minutes We recommend viewing our quick start guide and intro video to learn how to integrate Waypoint in minutes. PS. This email was created using Waypoint’s template builder. Happy emailing, Jordan & Carlos

Brand
Waypoint
Industry
SaaS · Email infrastructure
Type
Lifecycle
Email
Welcome
Sent
Day 0 after signup
Sent at
Fri, 10:13 AM UTC
From
Waypoint <support@usewaypoint.com>
Sent with
Amazon SES
Founder voiceSingle CTA
All welcome email examples

Breakdown

Main button
“Open dashboard”
Calls to action
1 button, 8 links
Length
115 words · Under a minute
Images
1
Layout
Single column · Balanced
Voice
Personal note
Language
English
Fonts
Roboto, Helvetica Neue
Dark mode
No custom styles

Colors

  • #0079cc
  • #ffffff
  • #2196f3
  • #1f1f21
Blue emailsLight emails

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