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Pricing Guides
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Sequences

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  • What Is Email Marketing?
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Best Tools

  • Email Marketing Tools
  • Newsletter Platforms
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  • Transactional Email
  • Free Tools

Resources

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  • Email vs Social Media

Developers

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Email examplesBrandsTallyWelcome

Tally welcome email

Tally welcomes the new subscriber and introduces the co-founders. It gives a few starter steps, points to learning resources, and invites the recipient to create a free form or reply with questions.

Tally

Day 0 after signup

Welcome to Tally, [First name]!

Let's dive in! Getting started with Tally is easy.

Why it works

  • A brief founder introduction gives the welcome a personal touch before the email moves into practical guidance.
  • The email breaks setup into a few clear steps, then closes with one prominent action and an open invitation to ask for help.

How it is built

  1. Personal welcome
  2. Founder introduction
  3. Getting started steps
  4. Primary creation button
  5. Reply invitation and footer
Email copy

Welcome to Tally, [First name]! We're thrilled to have you on board! We're Marie and Filip, the co-founders of Tally, and we want to make sure you feel right at home. Let's dive in! Getting started with Tally is easy: Create a form: Just start typing — Tally works like a text editor. Type / to add form blocks. Learn the ropes: Our starter guide in the help center has all the tips you need. Find inspiration: Explore our template gallery and customize a form to suit your needs. Create a free form We're passionate about building a tool that makes your life easier, so if you have any questions or feedback, just hit reply. Thanks again for joining Tally — we're excited to see what you'll create! Tally, the simplest way to create forms. Made and hosted in the EU 🇪🇺 Help center · Roadmap · What's new · Feature requests · Contact support · Twitter · Reddit · LinkedIn · Instagram · TikTok · Threads · Bluesky

Brand
Tally
Industry
SaaS · Form builder
Type
Lifecycle
Email
Welcome
Sent
Day 0 after signup
Sent at
Fri, 5:19 PM UTC
From
Tally Forms <hello@tally.so>
Sent with
SendGrid
Founder voiceSingle CTAPersonalized
All welcome email examples

Breakdown

Main button
“Create a free form”
Calls to action
1 button, 18 links
Length
154 words · Under a minute
Images
1
Layout
Single column · Text-heavy
Voice
Friendly
Language
English
Dark mode
No custom styles

Colors

  • #0170d7
  • #ffffff
  • #383530
Blue emailsLight emails

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