Waffo
Day 0 after signup
Welcome to Waffo – A Quick Question About Your Application
Why it works
- Introduce a real contact early to make a first-touch email feel approachable.
- Present the available paths separately and explain who each one suits so readers can quickly identify the relevant option.
- End with a low-friction invitation to reply, alongside any next-step link.
How it is built
- Personal greeting
- Sender introduction
- Partnership options
- Signup link
- Reply invitation
- Personal sign-off
Email copy
Hi [First name], Thank you for your application to Waffo! I’m Yuanyuan, Market Manager at Waffo. We are a Hong Kong-headquartered global payment company backed by Gaorong Capital, HSBC, BAI Capital and Illuminate Financial, licensed under the Hong Kong MSO, supporting 500+ payment methods worldwide. Waffo currently offers two partnership options: Waffo Main Platform: for merchants with a registered entity in Hong Kong, Singapore, Japan or the US, supporting Visa, Mastercard, Apple Pay, Google Pay and 480+ payment methods worldwide. If you have already submitted for review, we will keep you posted as soon as there is an update. Pancake (MoR model): for individual developers without an overseas entity — no company registration required, supporting Visa, Mastercard, Apple Pay, Google Pay and more, with overseas tax and the payment chain handled by us under the MOR model. Sign-up link: https://waffo.ai Feel free to reply to this email — looking forward to hearing from you! Best regards, Yuanyuan