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Email examples Sequences Toggl Plan

Toggl Plan onboarding

5 emails over 4 days, counted from the day we signed up.

Clone this sequence Preview it for your brand

Day 0First email
Email 1 · OnboardingCreate tasks and track your time (1/6)Accurate estimates start here
Day 11 day later
Email 2 · Activation nudgeLog your first hour against your projectStart to get insights
Day 21 day later
Email 3 · OnboardingUse Reports to analyze where your time goes (3/5)
Day 31 day later
Email 4 · Activation nudgeYou started tracking — let's not lose itA couple more logs this week gives you the full picture.
Day 41 day later
Email 5 · Upgrade promptHere's what Premium gets you (5/5)

What each email does

Day 0First emailOnboardingCreate tasks and track your time (1/6)This onboarding email explains how logging time against tasks and projects can improve estimates, reveal team capacity, and show project profitability. It also points readers to Toggl apps and extensions for tracking across devices.
Day 11 day laterActivation nudgeLog your first hour against your projectAfter the recipient creates a project, this email encourages them to log their first hour with the Timer. It explains how a time entry turns a project plan into measurable progress.
Day 21 day laterOnboardingUse Reports to analyze where your time goes (3/5)This message introduces Reports as a next step after the recipient has started tracking time. It explains how the reports help with billable work, team workload, and capacity planning, then encourages the recipient to view a first report.
Day 31 day laterActivation nudgeYou started tracking — let's not lose itToggl follows up after the recipient logs time once, encouraging them to keep tracking. It explains how a few logs can provide a clearer picture of the week and suggests logging time again.
Day 41 day laterUpgrade promptHere's what Premium gets you (5/5)The email highlights Premium features and explains that users can keep using them by upgrading after the trial, or stay on the free plan. It also offers a custom demo for larger teams.

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