TLDR
Day 0 after signup
TLDR - Confirm your signup
Why it works
- Put the confirmation action near the top so the recipient can finish signup right away.
- Explain how to keep future emails visible with brief, platform-specific instructions.
- Preview the newsletter’s format and reading time to set expectations before the first issue arrives.
How it is built
- Welcome and setup intro
- Signup confirmation button
- Inbox placement instructions
- Newsletter expectations
- Unsubscribe note
Email copy
Welcome to TLDR! Before we get into what to expect, finalize your set-up: Confirm Signup Two more steps that keep us out of your spam folder: Reply 'OK' to this email. (You can skip this if you're signing up an RSS reader, Google Group, or Slack Group.) If this email is in spam or Promotions, move it to your primary inbox. Here's how: For Gmail on your phone: Hit the 3 dots at top right corner, click "Move to" then "Primary." For Gmail on your computer: Back out of this email then drag and drop this email into the "Primary" tab near the top left of your screen. For Apple mail users: Tap on our email address at the top of this email (next to "From:" on mobile) and click "Add to VIPs." For everyone else: Please follow these instructions. What to expect once you're confirmed: Every issue of TLDR takes about 5 minutes to read. Skimming is fine, the headlines give you the gist. You can also reply to any issue with questions or feedback. I read everything. PS: If you did not subscribe to TLDR, please click here to unsubscribe.