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Email examplesBrandsThumbnailTestActivation nudge

ThumbnailTest activation nudge

A personal follow-up reminds a new signup to connect their YouTube channel. It addresses trust concerns, explains the benefit of connecting, and invites the recipient to continue or reply with feedback.

ThumbnailTest

Day 3 after signup

developed with YouTube

Why it works

  • Name the unfinished setup step early so the recipient understands why the message is relevant.
  • Address likely concerns with concise trust signals before explaining what completing setup enables.
  • Offer a clear next step while keeping a reply option open for recipients who would rather share feedback.

How it is built

  1. Personal greeting
  2. Incomplete setup reminder
  3. Trust and safety reassurance
  4. Feature benefit explanation
  5. Continue or reply prompt
  6. Marketing footer
Email copy

Hey! Daniel from Thumbnail Test here. I noticed you signed up, but did not connect your YouTube channel. Can I ask for a quick favour? Could you hit reply and let us know what made you stop? Just in case there were any doubts: ✅ We are a partner of Google (which owns YouTube) ✅ As such, Thumbnail Test has a "Developed with YouTube" badge ✅ As such, your data is protected ✅ We only pick up the data that we need - no extras, no shady stuff ✅ Our users have, collectively, +500,000,000 subscribers ✅ Creators of all sizes (from 500 subs to 20M+ subs) trust us The reason why we need you to connect a YT channel is so that we can enable you with the superpower of A/B testing your thumbnails/titles, etc. Once you connect your YouTube channel, you'll probably see the Thumbnail Test effect in action: Click here to continue from where you left off ... or just hit reply and let us know in an email! We'd love to know what we could do better. - Team Thumbnail Test You are receiving this email thanks to your engagement with Thumbnail Test. Thank you for your attention! On the off-chance that you don't want to hear from us anymore (sorry if so!), except for important messages we have to send you, Unsubscribe from Marketing Emails 2423 SW 147th Ave #2262, Miami, FL 33185

Brand
ThumbnailTest
Industry
SaaS · YouTube creator tools
Type
Lifecycle
Email
Activation nudge
Sent
Day 3 after signup
Sent at
Mon, 7:11 PM UTC
From
Thumbnail Test <hello@thumbnailtest.com>
Sent with
SendGrid
PersonalizedSocial proof
All activation nudge email examples

Breakdown

Calls to action
0 buttons, 8 links
Length
232 words · 1 min read
Images
3
Layout
Single column · Balanced
Voice
Personal note
Language
English
Fonts
Open Sans
Dark mode
No custom styles

Colors

  • #ac1ae1
  • #ffffff
  • #444444
Purple emailsLight emails

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