Teal onboarding

10 emails over 9 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeHey [First name] – Welcome to Teal!We're so glad you're here.
Day 11 day later
Email 2 · Activation nudgeNeed help with your resume?Here's how to get started
Day 21 day later
Email 3 · OnboardingYour resume match score is readyMatch your resume to job descriptions
Day 31 day later
Email 4 · OnboardingResume AI4 powerful ways to use AI for your job search
Day 41 day later
Email 5 · OnboardingYour resume, your wayKeep your wins. Change the look. No hassle.
Day 51 day later
Email 6 · OnboardingFaster applications, better resultsReuse your best resume content to tailor each application faster.
Day 61 day later
Email 7 · OnboardingTrack the Status of Every Job Application with TealTo run a successful job search, it's important to have a way to track, organize, and prioritize your opportunities.
Day 71 day later
Email 8 · OnboardingNew jobs matching your profileFind opportunities worth your time
Day 81 day later
Email 9 · OnboardingSmart Networking ToolsBuild your network—with total privacy
Day 91 day later
Email 10 · Upgrade prompt[First name], get hired faster with Teal+Unlimited features for a faster job search

What each email does

Day 0First emailWelcomeHey [First name] – Welcome to Teal!Teal welcomes the new subscriber and points them to check their resume score as a first step. It also recommends using Teal on desktop and previews a series of helpful emails.
Day 11 day laterActivation nudgeNeed help with your resume?Teal reminds a new user who hasn’t built a resume yet to get started. It gives three simple steps for creating a first draft and points to the resume builder.
Day 21 day laterOnboardingYour resume match score is readyTeal introduces its resume match score and explains how to compare a resume with a job description. It guides new users to add a job to their tracker and use the Resume Builder to improve their alignment.
Day 31 day laterOnboardingResume AIIntroduces ways AI can help users create a results-focused resume and tailor application materials. It directs them to try the AI writing tool, with a help center link for support.
Day 41 day laterOnboardingYour resume, your wayTeal introduces its resume design tools, explaining how to browse templates and customize fonts, colors, and spacing while keeping the resume ATS-friendly. It directs the reader to start designing and offers a Help Center link.
Day 51 day laterOnboardingFaster applications, better resultsTeal introduces a way to reuse saved resume experience for tailored applications. It gives step-by-step directions for creating a new resume version and points to the Help Center.
Day 61 day laterOnboardingTrack the Status of Every Job Application with TealIntroduces Teal’s Job Tracker as a way to organize opportunities, notes, reminders, and next steps. It explains how to open the tracker and links to the Help Center.
Day 71 day laterOnboardingNew jobs matching your profileTeal introduces its job search tools, showing how to filter roles by salary, experience, and industry. It encourages subscribers to explore opportunities and save relevant roles.
Day 81 day laterOnboardingSmart Networking ToolsIntroduces Teal’s private networking tools and explains how to add contacts, track interactions, save notes, and set relationship goals. Directs new users to add professional contacts or visit the Help Center.
Day 91 day laterUpgrade prompt[First name], get hired faster with Teal+Encourages users to upgrade to Teal+ by outlining tools for resume analysis, job matching, AI-assisted applications, and interview practice. Repeated upgrade calls to action link the feature explanations to the next step.

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