Tarte
Day 10 after signup
Tartelette, no one saw this coming…
40% OFF almost everythinggg
Why it works
- A surprise-oriented subject line gives the sale announcement a distinct angle instead of leading with a generic discount headline.
- Pairing the discount with free shipping makes the main offer easy to understand at a glance.
- Keep eligibility rules and the offer period in supporting details so the headline offer remains prominent.
How it is built
- Account navigation
- Surprise sale announcement
- Discount and shipping offer
- Offer eligibility details
- Legal terms and footer
Email copy
Can't see images? click here my account | FAQs | contact us | privacy *40% off almost everything + free ship is valid only on tarte.com for logged-in tarte™ VIP members. Discount will be applied at checkout. Offer applies to in-stock items only and is valid while supplies last, no rain checks. Cannot be combined with other codes, offers, or discounts. Not valid on previous purchases or for cash or credit. Discount does not apply to items already on sale. Select exclusions apply and will be noted on product pages. eGift cards are not eligible for discount. Taxes, shipping, duties, VAT, and other fees may apply. tarte™ has the right to cancel any orders due to unauthorized use of our website, technical error, or violation of our Terms of Use. Offer may change or end without notice. Valid from October 12th, 2026 at 8 AM (ET) through October 17th, 2026 at 9 AM (ET). †For more information on virtual try-on, please see our Terms & Conditions. ‡Free maracuja juicy liquid lip in shade pink passion with 3+ item purchase is valid only on tarte.com for logged-in tarte™ VIP members. To qualify, add 3+ items to your cart. Bundles, kits, and sets count as one item toward item-based promotions. Once eligible, free gift will be added to your cart. Limit one free gift per order. Offer applies to in-stock items only and is valid while supplies last, no rain checks. Cannot be combined with other codes, offers, or discounts. Not valid on previous purchases or for cash or credit. eGift cards do not count toward qualifying items. Taxes, shipping, duties, VAT, and other fees may apply. tarte™ has the right to cancel any orders due to unauthorized use of our website, technical error, or violation of our Terms of Use. Offer may change or end without notice. Valid from October 12th, 2026 at 8 AM (ET) through October 17th, 2026 at 9 AM (ET). This email was sent to you@example.com by Tarte Inc. 1375 Broadway, Suite 800 | New York, NY | 10018 if you no longer wish to receive emails from tarte, you may unsubscribe