Splice onboarding

7 emails over 6 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Splice—sounds, tutorials, creative tools, and more.Get started. Stay inspired. Follow your sound.
Day 0Same day
Email 2 · Activation nudgeAccess the world’s best sample catalog todayMillions of samples, presets, loops, connected creator tools, and more—now at your fingertips
Day 0Same day
Email 3 · Upgrade promptYou dropped this 👀Unlock a Splice subscription and get access to millions of samples
Day 11 day later
Email 4 · OnboardingThese tools were built to eliminate creative frictionPlus—tips from Zaytoven, Oak Felder, and Alissia
Day 21 day later
Email 5 · OnboardingMillions of samples. Millions of starting points.Unlock the entire Splice ecosystem
Day 42 days later
Email 6 · OnboardingAny DAW, any workflow—your sound unlocked.This plugin could change everything.
Day 62 days later
Email 7 · OnboardingFind your people, find your sound—join the Splice Discord.Meet, mix, collaborate, compete, and share.

What each email does

Day 0First emailWelcomeWelcome to Splice—sounds, tutorials, creative tools, and more.Welcomes new subscribers to Splice and introduces its sound catalog, tutorials, plugins, and creative tools. It points readers to a quick-start guide, a virtual instrument, and subscription options.
Day 0Same dayActivation nudgeAccess the world’s best sample catalog todaySplice encourages the recipient to start using its sample library and creative tools. It highlights royalty-free licensing, permanent access to downloads, and flexible cancellation before inviting them to get started.
Day 0Same dayUpgrade promptYou dropped this 👀Encourages the recipient to start a Splice subscription to access its sample library. It highlights commercial-use rights, permanent ownership of downloads, and the option to cancel anytime.
Day 11 day laterOnboardingThese tools were built to eliminate creative frictionIntroduces Splice’s tools for quickly developing musical ideas and using its sample library inside a DAW. It encourages new users to start creating and offers producer tutorials for inspiration.
Day 21 day laterOnboardingMillions of samples. Millions of starting points.Introduces Splice’s catalog of sounds and creative tools as a source of inspiration for making music. It invites the reader to explore the catalog and subscribe.
Day 42 days laterOnboardingAny DAW, any workflow—your sound unlocked.Introduces the Splice Sounds Plugin beta and explains how it helps users find and create sounds directly in their DAW. It highlights creator compensation and invites the recipient to get the plugin.
Day 62 days laterOnboardingFind your people, find your sound—join the Splice Discord.Splice introduces new users to its creator community and invites them to join Discord. It highlights beat battles and remix contests as ways to participate.

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