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Email examplesBrandsSimpliSafeRe-engagement

SimpliSafe re-engagement email

A personal check-in uses customer testimonials and an award to reassure someone considering home security. It invites them to take the next step with a special offer or contact an expert.

SimpliSafe

Day 17 after signup

Loved by experts. Trusted by millions.

Protect your home with a top-reviewed home security system

Why it works

  • Acknowledge that the decision is significant, then use customer stories to address uncertainty before introducing the offer.
  • Keep the close conversational and provide a human support option alongside the purchase prompt.

How it is built

  1. Personal check-in
  2. Customer testimonials
  3. Award credibility
  4. Special offer prompt
  5. Expert help invitation
  6. Brand information footer
Email copy

Hi there , I’m checking in one last time. Choosing home protection is a big decision, and I know a little reassurance can go a long way. I talk to customers every day who tell me that real stories helped them feel more confident about the home security system they’re considering. Here’s what some customers have said: “I just bought a house in a new city and live alone…this system is making me feel so much better!” - Nicole R. “SimpliSafe was one of the best things I’ve ever bought for my home. It’s been incredibly reliable and simple to use.” - Don E. Feedback like this make me feel good about recommending SimpliSafeⓇ to people who are still deciding. Customers often share the peace of mind they feel knowing their homes are protected, and that’s just one of the reasons why U.S. News & World Report named SimpliSafeⓇ “The Best Home Security of 2026.” I’d love to help you take the next step with the special offer we have available for you. If you have questions or just want a quick chat, you can reply to this email or call us at 844-245-9440. Talk soon, Have a question? Our experts are here to help. 877-321-0119 6 Million+ protected "Best Home Security System of 2026" U.S. News & World Report Take a quiz. Get a recommendation. Want to receive exclusive discounts, sent straight to your phone? Sign up for SMS offers. 100 Summer St. Suite 300, Boston, MA. 02110 Copyright © 2026, SimpliSafe All rights reserved. Visit http://www.simplisafe.com for alarm license information. No longer want to receive emails? Unsubscribe Privacy Policy

Brand
SimpliSafe
Industry
Ecommerce · Home security
Type
Lifecycle
Email
Re-engagement
Sent
Day 17 after signup
Sent at
Mon, 11:05 AM UTC
From
Kate at SimpliSafe <customer-support@email.simplisafe.com>
Social proof
All re-engagement email examples

Breakdown

Calls to action
0 buttons, 12 links
Length
271 words · 1 min read
Images
7
Layout
Single column · Visual
Voice
Personal note
Language
English
Fonts
Open Sans
Dark mode
No custom styles

Colors

  • #006fee
  • #ffffff
  • #0a5dbd
  • #0f2648
Blue emailsLight emails

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