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Email examplesSequencesSimpliSafe

SimpliSafe welcome series

5 emails over 15 days, counted from the day we signed up.

Clone this sequencePreview it for your brand
  1. Day 8First email
    Email 1 · OnboardingSay hello to peace of mindGet powerful home protection trusted by experts
  2. Day 91 day later
    Email 2 · OnboardingAward-winning protection. Real peace of mind.Advanced, easy to use technology for whole home protection
  3. Day 101 day later
    Email 3 · OnboardingHome security that fits your lifeEasy to use. Affordable. Reliable.
  4. Day 111 day later
    Email 4 · OnboardingNeed help choosing the best system for your home?We'll guide you through your next steps
  5. Day 154 days later
    Email 5 · OnboardingThe moment something happens, we're on itLive agents ready to dispatch police, fire, or medical — fast.

What each email does

  1. Day 8First emailOnboardingSay hello to peace of mindA follow-up in SimpliSafe’s signup sequence introduces the brand through a personal founder-style message, social proof, and an invitation to explore home security systems, watch a video, and get expert help.
  2. Day 91 day laterOnboardingAward-winning protection. Real peace of mind.SimpliSafe describes how its cameras, sensors, and monitoring can protect a home, then invites the reader to shop its security systems with an exclusive offer. It also offers help and a quiz for product recommendations.
  3. Day 101 day laterOnboardingHome security that fits your lifeA personal note illustrates how scheduled arming can make home security easier, then recommends a starter pack and explains payment options and a current offer. It also points readers to expert support and includes customer-count and award credibility.
  4. Day 111 day laterOnboardingNeed help choosing the best system for your home?SimpliSafe guides a new subscriber through choosing a home security system, offering several ways to get a recommendation or build a setup. It also mentions a discount and invites the reader to contact an expert for help.
  5. Day 154 days laterOnboardingThe moment something happens, we're on itKate explains how SimpliSafe’s professional monitoring works, compares three plan tiers, and invites the reader to choose a plan and buy a system with an exclusive discount.

See this sequence written for your brand

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