Scalar
Day 0 after signup
Welcome to Scalar!
Why it works
- Open with a personal welcome from a named leader to make the first message feel direct and human.
- Explain the product through a simple workflow, then show the related capabilities as a scannable list.
- Close with clear ways to get help so new users know where to turn if they get stuck.
How it is built
- Welcome from CEO
- OpenAPI workflow overview
- Connected capabilities list
- Integration bonus
- Support invitation
- CEO sign-off
Email copy
Welcome to Scalar! Hey [First name] [First name], Marc here, CEO of Scalar. We're super excited to have you! Let me explain how Scalar works - it's all about the OpenAPI specification, the open standard to describe your APIs. The workflow: You upload your OpenAPI document to the Registry -> it becomes your single source of truth. From that one document, you can: Generate beautiful documentation that stays in sync automatically Create type-safe SDKs for TypeScript, Python, Go, PHP, Java, Ruby Automate it all with our CLI in your CI/CD pipeline Test everything in the API Client using the same document One document, everything connected. No copy-paste, no headaches. Bonus: Hook up your GitHub repo and we'll pull your OpenAPI documents and Markdown files automatically. Works in any CI/CD pipeline. Stuck on something? We hang out in Discord and love chatting about APIs, OpenAPI, or whatever you're building. If you have any questions or need help with anything, just reply to this email. Let's go Marc, CEO of Scalar