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Email examplesBrandsSauconyProduct launch

Saucony 90s Nautical collection launch email

Introduces Saucony’s 90s Nautical Pack with a short description of its colors and vintage-inspired style. It also promotes subscriber discounts and a survey offer.

Saucony

Day 12 after signup

90s Nautical has arrived

Bold color blocking inspired by 1990s sportswear.

Why it works

  • Lead with a clear subscriber offer, then shift quickly to the new collection so the email serves both promotional and product-discovery goals.
  • Use a concise description of the collection’s inspiration and colors to give the launch a distinct point of view.
  • Keep secondary actions, such as a survey incentive, separate from the main shopping message.

How it is built

  1. Subscriber offer
  2. Collection introduction
  3. Style description
  4. Survey incentive
  5. Shopping and service links
Email copy

Don’t forget your exclusive offer! 15% Off + Free Shipping on your next order of $75+ with code: W66-XB9-XDP-NNT Shop Now Inspired by the iconic color stories of 1990s sportswear, the 90s Nautical Pack reimagines classic Saucony silhouettes through a rich palette of navy, burgundy, pine, and aged neutrals. Shop Now ➔ Bold yet balanced, the collection celebrates vintage-inspired color blocking. Explore the Collection ➔ Tell us what you think. Get 20% off. Take a quick survey and earn 20% off your next full‑price purchase. Start Your Survey ➔ Tell us what you think. Get 20% off. Take a quick survey and earn 20% off your next full‑price purchase. Start Your Survey ➔ Women’s Men’s Running Lifestyle New Arrivals The Shoe Finder Blog: Stories and Guides Free Shipping Over $75 Free, Easy Returns Your Account ➔ Find a Store ➔ Customer Service ➔ 20% OFF FULL PRICE: Take an extra 20% off your next full-price purchase. Promo code will be provided upon full completion of the email survey. One code per eligible participant. Offer valid at Saucony.com for 30 days following the completion of the survey. Offer valid on Saucony.com U.S. orders only. Does not apply to past purchases and cannot be combined with any other offers, coupons or discounts. Discount not valid on sale, purchases of e-cards or gift cards, or collabs. Promotional codes have no cash value. Void where prohibited by law. Additional restrictions and exclusions may apply. 15% Off Your Next Purchase Over $75 when you sign up for email or SMS at Saucony.com: Offer valid only for new subscribers. Valid on Saucony.com U.S. orders only. Not valid in-store or on other websites. No adjustments on prior purchases. Additional restrictions and product exclusions may apply. By submitting your email address or phone number on Saucony.com, you agree to the terms of our Privacy Policy. You may unsubscribe from email or SMS at any time. See Privacy Policy on Saucony.com for details. This email was sent to you because you asked to receive updated promotions from us. Your email address on record is: you@example.com. To ensure receipt of our emails, please add Saucony@email.saucony.com to your email address book. ©2026, Saucony, Wolverine World Wide, Inc., 9341 Courtland Dr., Rockford, MI, 49351, US Privacy Policy Email Preferences View In Browser Unsubscribe Saucony, Wolverine World Wide, Inc., 500 Totten Pond Road, Waltham, MA, 02451, US

Brand
Saucony
Industry
Other · Footwear
Type
Promotional
Email
Product launch
Sent
Day 12 after signup
Sent at
Thu, 1:01 AM UTC
From
Saucony <saucony@email.saucony.com>
Discount codeFree shipping
All product launch email examples

Breakdown

Main button
“Shop Now”
Calls to action
5 buttons, 47 links
Length
401 words · 2 min read
Images
5
Layout
Single column · Balanced
Voice
Inspirational
Language
English
Fonts
Helvetica Neue, Arial
Dark mode
Custom dark styles

Colors

  • #e3fe52
  • #ffffff
  • #417300
  • #000001
Green emailsLight emails

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