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Email examplesBrandsParachuteSeasonal campaign

Parachute fall home campaign

Introduces the textures and tones shaping Parachute’s fall collection. The email points shoppers toward bedding, bath, new arrivals, and other categories.

Parachute

Day 2 after signup

Something’s Changing at Home

A first look at the textures and tones shaping fall.

Why it works

  • A curiosity-led subject line creates interest without naming a specific product.
  • The preview text grounds the seasonal theme in tangible details like textures and tones.
  • Category links give readers clear paths to browse different parts of the collection.

How it is built

  1. Category navigation
  2. Fall collection introduction
  3. Shop category links
  4. Brand and footer details
Email copy

Bed New In Bath Best Sellers Inserts Contact PARACHUTE 3576 Eastham Drive Culver City, CA 90232 View in Your Browser | Unsubscribe

Brand
Parachute
Industry
Ecommerce · Home textiles
Type
Promotional
Email
Seasonal campaign
Sent
Day 2 after signup
Sent at
Tue, 2:00 AM UTC
From
Parachute <help@parachutehome.com>
Sent with
SendGrid
All seasonal campaign email examples

Breakdown

Main button
“Bed”
Calls to action
6 buttons, 24 links
Length
21 words · Under a minute
Images
11, incl. a GIF
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Helvetica, Helvetica Neue, Ubuntu
Dark mode
No custom styles

Colors

  • #3b3b3b
  • #ffffff
Dark emails

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Day 13 after signup·Part of a sequence

Hey Sleepyhead, Your Welcome Offer Is Waiting

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Day 9 after signup·Part of a sequence

Your Bedding Soulmate Inside

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Day 3 after signup·Part of a sequence

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