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Email examplesBrandsNew BalanceActivation nudge

New Balance account creation reminder

Encourages the recipient to create a free New Balance account. The email also includes shopping and category navigation links.

New Balance

Day 16 after signup

Become a New Balance member

Create your free account today. Learn more.

Why it works

  • Lead with the key action and its benefit so the purpose is clear immediately.
  • Keep supporting navigation secondary to the main account-creation prompt.

How it is built

  1. Account creation prompt
  2. Shopping category navigation
  3. Account and store links
  4. Legal and contact footer
Email copy

Create your free account today. Learn more. Men Women Kids Log in or create an account Find store Running Walking Lifestyle Got this from a friend? Sign up for New Balance emails View in browser Unsubscribe Privacy Policy Terms & Conditions Help © 2026, New Balance 100 Guest St. Boston, MA 02135 This e-mail is sent from an account we use for sending messages only. So if you need to contact us, don’t reply to this e-mail – we won’t get your response. Instead, use this web form/FAQ page.

Brand
New Balance
Industry
Ecommerce · Footwear and apparel
Type
Lifecycle
Email
Activation nudge
Sent
Day 16 after signup
Sent at
Sun, 10:11 AM UTC
From
New Balance <newbalance@email.newbalance.com>
All activation nudge email examples

Breakdown

Calls to action
0 buttons, 31 links
Length
87 words · Under a minute
Images
11
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
proxima-nova, linotype-didot, Arial
Dark mode
Custom dark styles

Colors

  • #56c5c9
  • #ffffff
  • #10a5a1
  • #406f62
  • #000000
Teal emailsGreen emailsLight emails

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