Middleware
Day 0 after signup
Activate your Middleware account
signup
Why it works
- State why the recipient is receiving the email before asking them to activate their account.
- Keep the next step prominent with one primary button, and include a fallback for when the button does not work.
How it is built
- Signup greeting
- Activation instructions
- Primary activation button
- Fallback URL guidance
- Team sign-off
- Footer preferences
Email copy
Hi [First name] [First name] , Thank you for signing up! To get started please click the link below to activate your account. Our onboarding team will be reaching out shortly to assist you Activate Account Button not working? Try pasting this URL into your browser. Regards, The Middleware Team @2025 Middleware Lab Inc, 535 Mission St., San Francisco, CA 94105, United States Unsubscribe Manage preferences