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Email examplesBrandsLee JeansSeasonal campaign

Lee Jeans Black Friday preview offer

Lee Jeans previews a Black Friday offer with 40% off select styles using a discount code, plus triple rewards points for members. It also promotes free shipping for customers who sign up for texts.

Lee Jeans

Day 7 after signup

Sneak Peek: 40% Off Black Friday

Why it works

  • Lead with a recognizable seasonal moment and a clear discount to make the campaign’s purpose immediately apparent.
  • Add a loyalty benefit alongside the main offer to give existing members a relevant reason to pay attention.
  • Keep offer restrictions and eligibility details in a separate terms section so the main message stays easy to scan.

How it is built

  1. Brand navigation
  2. Seasonal offer details
  3. Rewards points bonus
  4. Additional shipping offer
  5. Terms and footer
Email copy

Plus, Rewards members get 3x points Click here to view online. Women Men Jeans Sale WOMEN'S JEANS MEN'S JEANS WOMEN'S SHORTS MEN'S SHORTS NEW ARRIVALS BEST SELLERS Black Friday Preview 40% Off with Code BF40: Offer expires 11:59 pm PST October 13, 2026. Enter code BF40 at checkout for 40% off on select styles. The offer applies to qualified new orders sent to a single shipment address in the U.S. or Canada. Qualifying purchase based on pre-tax amount and excludes Shipping & Handling charges. No adjustments on previous purchases. May be used once per household, and may not be combined with any other offer. Offer valid for in-stock merchandise only. Excludes select Lee 101, Goody X Lee, Lee X J Crew, Lee X Feng Chen Wang, Lee X Marilyn Monroe, Lee X Nigel Cabourn, Total Freedom and other select styles. Offer valid on phone orders for products available online at Lee.com and orders placed online at Lee.com. Lee reserves the right to modify or terminate this offer at any time without notice. 3X Points on Your Order: Valid on Lee.com purchases made between 10/9/2026-10/13/2026. Valid for rewards members only. Must be signed into Lee Rewards account when making a purchase to earn rewards points. Bonus points will be added to account once order has shipped. Offer may be combined with other offers and discounts. See terms and conditions for more information about rewards program. Pay in 4: *See payment terms. A higher initial payment may be required for some consumers. CA resident loans made or arranged pursuant to a California Financing Law license. Get Free Shipping on $25+ Orders When You Sign Up For Texts: Offer expires 30 days from receipt at 11:59 pm PST. Please note that coupon codes are case sensitive. Free Shipping on orders $25 or more applies to Standard shipping on orders sent to a single shipment address in the U.S. Qualifying purchase based on pre-tax, post-discount amount and excludes Shipping & Handling charges. The Promotion will be applied, if eligible. Offer valid on phone orders for products available online at Lee.com and orders placed online at Lee.com. Phone orders require a valid email address. Not valid on purchases from retail stores where Lee products are sold. Void where prohibited. You are receiving this message because you expressed interest in news and offers from Lee.com. Lee respects your privacy. Information regarding your personal information can be viewed here. Tell us how often you want emails. Unsubscribe or Manage Preferences Shipping Policy Return Policy Contact Us Store Locator Lee Consumer Services P.O. Box 21488, Greensboro, NC 27420-1488 (800) 453-3348 Please add sender to your address book to ensure delivery. 2026 Kontoor Brands, All rights reserved.

Brand
Lee Jeans
Industry
Ecommerce · Denim and apparel
Type
Promotional
Email
Seasonal campaign
Sent
Day 7 after signup
Sent at
Sat, 11:03 PM UTC
From
Lee Jeans <leejeans@e.lee.com>
Discount code
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 43 links
Length
461 words · 2 min read
Images
21
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Overpass, Host Grotesk
Dark mode
No custom styles

Colors

  • #ffffff
  • #838383
Light emails

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